Paid Marketing Executive

5 days ago

Ahmedabad Gujarat, India Prudent Corporate Advisory Services Full time

**Function**:
Paid Marketing

**Location**:
Ahmedabad

**Description**:
Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
- Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
- Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
- Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
- Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
- Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

**Desired Profile**:

- 2 + years of experience in performance marketing / digital marketing, preferably in B2B or in Finance sector.
- Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.
- Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
- Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
- Ability to manage budgets effectively and deliver measurable business outcomes.
- Strong communication and collaboration skills.
- Bachelor’s degree in Marketing, Business, or a related field
- Certifications in Google Ads or Facebook Blueprint are a plus

**Experience**:
Min 2 Years

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