Associate Sme

6 days ago

Noida Uttar Pradesh, India Testbook Full time

responsible for managing and optimizing our customer relationship management (CRM) system
(WebEngage) to enhance customer retention, loyalty, and engagement for Testbook Pass utilizing
workflows like Journeys & Relays. This role requires excellent communication, analytical, and strategic
thinking skills to develop campaigns and improve the customer experience across multiple touchpoints.

**Why Join Testbook?**
- Work with industry leaders and the brightest minds, surrounded by an ecosystem that nurtures

talent and offers unmatched learning opportunities.
- Enjoy flexibility in how and when you work, taking full ownership of your projects and their

success.
- Be part of a team that’s on the cutting edge of EdTech innovation, as Testbook expands its reach

and products.

**Role & Responsibilities**
- Primary Focus: Manage the CRM system. Plan, execute, and optimize marketing campaigns
- Current State Analysis: Analyze campaign performance to identify growth opportunities and

areas for improvement.
- Strategic Growth Initiatives: Identify and explore new features for retention marketing to

improve user engagement & enhance campaign effectiveness.
- Analytical Mindset: Track the performance of CRM campaigns and report insights and

recommendations to optimize future initiatives.
- Government Exam Landscape: Understanding of this landscape is preferred but not necessary.
- Cross-functional Collaboration:
**Work closely with -**
➔ Graphics Team: Develop appropriate communication and visual content to attract
potential users.
➔ Video Editing Team: To create compelling visual content for customer-facing campaigns
mainly sale campaign videos.
➔ Content Team: Analyze trends and create engaging content to capture audience interest.
➔ Category Marketing Team: To execute funnels for different Govt. Exams & different user
journeys.
- Strategic and Executional Role: Segment customer databases and create targeted lists for

tailored marketing campaigns.
- Growth-related partnerships: Engage with potential stakeholders of different retention

platforms to implement new features & growth-related partnerships.
- Reports and KPIs: Maintain and track reports and KPIs on a daily, weekly, and monthly basis of

different marketing campaigns to increase engagement and retention.
- Other Growth Initiatives: Conduct product & market research by interacting with existing or

new customers via calls and other communication channels.
Experience
- 0 to 1 Year.
- Familiarity with CRM platforms (like WebEngage) is a plus but not mandatory.

**Qualifications**
- Bachelor's degree (Tech background preferred but not mandatory).
- Familiarity with CRM platforms (e.g., WebEngage).
- Strong analytical skills with the ability to interpret data and optimize campaigns & proficiency in

data analysis tools (Excel, Google Sheets).
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively with multiple teams, including video editors, Graphics, Content &
Category Marketing Teams.
- Familiarity with digital marketing tools and channels.
- Must be a quick learner - Technology driven.
- Strategic thinker with the ability to execute plans effectively.

**Impact**
By effectively managing CRM campaigns and personalized communication, this role plays a critical part in increasing customer retention, reducing churn, and fostering long-term loyalty.
**Note**
to get your hands dirty and take on diverse tasks.

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