Avp, Marketing and Communications

16 hours ago

Area, India Aquent Full time

**EXCITING AVP, MARKETING & COMMUNICATIONS OPPORTUNITY**

Our client, a rapidly growing boutique investment management firm that specializes in working with insurance companies to build tailored solutions to support their growth, is hiring an **AVP, Marketing and Communication,** to provide timely, proactive, and comprehensive marketing and communications support while collaborating closely with key stakeholders across the marketing, communications, business units, and sales teams.

Duties and Responsibilities:

- Identify creative, targeting, modeling, cross-channel and product opportunities to grow sales.
- Develop internal and external marketing and communication strategic plan.
- Design and execute a robust marketing strategy and plan, considering business goals, priorities, and resources.
- Manage development, implementation, and optimization of marketing and communication plans aligned with target audiences (agents, brokers, clients, employees, and internal business partners).
- Monitor performance of rollout campaigns. Identify key trends and adjust strategies accordingly. Track marketing costs and ensure channel stays on budget.
- Lead marketing and analytic research projects to develop new opportunities or make existing campaigns more effective throughout the operation.
- Collaborate closely with internal (Compliance, Creative Services, Sales Team) and external (Data and Print vendors) partners to ensure high execution quality and continued process efficiency gains.
- Develop leadership communication and events, including employee town halls, intranet and agent/broker/client/industry presentation development.
- Align with global media relations and digital marketing teams to leverage content for media engagement, as well as paid media advertising to drive traffic to our website.

Requirements/Experience:

- Bachelor’s degree in marketing, communications or other relevant discipline
- 5-8 years related marketing experience
- Minimum of 5 years of Life and Annuity insurance experience. Background in Marketing and Operations within Financial Services experience preferred.

Skills/Competencies:

- Analytic, Problem solver, Strategic thinker; End user Business Intelligence software experience is a plus
- Ability to develop a strategic marketing plan, manage deliverables to achieve key project dates, develop sales estimates, and explain resulting variances against those expectations.
- React to sales trends to optimize performance and deliver on sales goals through test and learn philosophy. Stay in tune to consumer and competitive insights.
- Ability to lead projects or play other key roles in ideas to expand channel sales, including new products, audiences, and ideas to optimize revenue.
- Strong communication: Ability to interact with partners and influence senior leaders

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