
Digital Marketer
1 week ago
**About AVP Suite**
AVP Suite is a comprehensive cybersecurity solution designed to protect individuals andbusinesses from cyber threats such as malware, phishing, ransomware, and privacy invasions. Our mission is to provide robust, user-friendly security tools that safeguard our customers' digital lives across all devices and platforms. We are expanding our presence in NorthAmerica and seeking a dynamic Chief Marketing Officer to lead our marketing efforts andbuild our brand among tech-savvy consumers and businesses.
We are looking to onboard a Head of Brand Marketing who will drive our brand's growth inthe minds of individuals, families, and businesses concerned about cybersecurity in the USAand Canada. This is a critical role positioned at the intersection of marketing, sales, andstrategy.
**About the Role**
The Head of Brand Marketing will lead marketing initiatives from the ground up, driving a 0to 1 journey for the company's marketing efforts. We are seeking a problem solver and a doer—someone who gets things done and isn't just focused on management but on execution and results.
**Key Responsibilities**
1. Develop and Execute Marketing Strategies: Craft comprehensive B2C marketing strategies to drive lead generation, client acquisition, and retention.
3. Align Marketing with Business Goals: Collaborate closely with support and product teams to ensure consistent messaging and achieve business objectives.
4. Content Marketing: Execute content marketing initiatives such as thought leadership pieces and product showcases that demonstrate AVP Suite's expertise.
5. Optimize Organic Channels: Manage and enhance organic marketing channels for maximum brand visibility and engagement.
6. Data-Driven Approach: Build a marketing strategy focused on measuring campaign performance and ensuring high ROI.
7. Hands-On Execution: Be directly involved in delivering marketing initiatives—driving actions, solving problems, and ensuring success at each step.
8. Team Leadership: Build and develop a marketing team focused on creativity, accountability, and performance.
Required Skills and Qualifications
- 4+ years of proven experience in marketing within the cybersecurity, software, or B2Csaas products across the North American region.
- Deep understanding of digital marketing, lead generation, and Influencer strategies.
- Strong capability to build and execute campaigns that resonate with consumers and business leaders in the USA and Canada.
- Demonstrated ability to operate in a 0 to 1 journey, establishing marketing foundations from scratch.
- Hands-on experience in delivering results, managing budgets, and optimizing high
- ROI marketing initiatives.
- Excellent communication and leadership skills, with a focus on driving action and growth. -In-depth understanding of the cybersecurity landscape and emerging trends.
**Job Types**: Full-time, Permanent
Pay: ₹1,500,000.00 - ₹2,500,000.00 per year
**Benefits**:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: Remote
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