Growth Marketer. Mumbai

1 week ago

Mumbai, India Awarathon Awareness Initiatives Full time

We at Awarathon are looking for, a passionate and entrepreneurial personnel, for _Growth Marketer. _They must not only be interested in building Brand Awarathon with customer centricity but also exhibit the urge of making a difference in the sales technology space._

About Awarathon

We are a first-of-its-kind AI-enabled, video roleplay platform which ensures your sales teams make the perfect pitch. Consistently. Our proprietary AI trainer breaks down each element of the perfect sales pitch to provide actionable feedback to reps, so that your company’s message is communicated consistently. From body language to gestures to contextual speech intent, the software maps every key knowledge and skill parameter. Robust, customizable reports help you identify critical gaps and improvement areas.

Since its launch, the Awarathon Platform has seen extensive usage by various trusted brands (including Dr. Reddy’s, Alkem Labs, Bajaj Housing Finance, ICICI Prudential AMC, DSP Mutual Fund, Bombay Stock Exchange, OPPO Phones, etc.). Our clients have on an average seen (1) up to 40% reduction in new hire onboard time (2) up to 60% reduction in training cost (3) substantial increase in sales, since the regular usage of our platform.

Growth Marketer Job Responsibilities:
Key Responsibilities
- Build, plan and implement the overall digital marketing strategy.
- Collaborate with team to create a demand generation strategy that can drive MQLs
- Conducting on-site and off-site analysis to optimize the website for SEO and conversions.
- Collaborate with brand marketer to create high-quality SEO content and a backlink strategy
- Define measurements of success (KPIs) for campaigns, develop the framework, and analyze data to understand the impact of new channels
- Improve the Lead funnel
- Create reports and share relevant insights regularly with internal teams

**Requirements**:

- 1-2 years (or plus) of experience in digital/growth marketing and SEO
- Minimum requirement - graduate in BMS/BMM/MBA or equivalent experience
- Good knowledge of all the different digital marketing channels and SEO management,
- Expertise in online tools like Google Analytics, Ahrefs
- Strong analytical skills, including A/B testing, web metrics, and sales metrics
- Strong responsibility, self-motivated, able to work under high pressure.

Other knowledge/skills

Requisite Skills
- Excellent knowledge of SEO
- Digital marketing
- Excellent Communication Skills
- Good Analytical and data-driven skills

Technical
- Knowledge of WordPress and other content management systems
- Advance MS Office skills
- Google Analytics
- Knowledge of marketing automation platforms (HubSpot, Mailchimp) and digital marketing tools (e.g. Ahref, Crazy egg ).

Functional
- SEO
- Paid ads and campaigns

Behavioral
- Dynamic, go-getter with a customer-driven mindset
- Creative and entrepreneurial

Location: Mumbai CTC: 3.5-5L

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