Field Marketing Executive

5 days ago

Sanwer Indore Madhya Pradesh, India Ankur Rehab Centre Full time

**Roles and Responsibilities**:
**State-wide Field Marketing**
- Strategically plan and execute field marketing activities across **entire Madhya Pradesh**.
- Identify and tap into potential referral networks including doctors, hospitals, clinics, wellness centres, NGOs, and corporate wellness programs.

**Brand Awareness & Promotion**
- Actively promote the services of the **Rehabilitation Centre and Physiotherapy Centre** in Indore through on-ground marketing campaigns.
- Represent the brand in medical camps, conferences, seminars, and local health events.

**Referral and Relationship Management**
- Build and maintain strong relationships with healthcare professionals, clinics, and local influencers to generate consistent referrals.
- Ensure a positive brand image through professional and ethical conduct

**Lead Generation & Conversion Support**
- Generate high-quality leads through field activities, hospital visits, and community outreach programs.
- Coordinate with internal teams to ensure timely follow-ups and conversion of leads.

**Territory Planning & Reporting**
- Develop a detailed territory plan and weekly/monthly schedules to ensure optimal coverage of all key regions within MP.
- Maintain and submit regular reports on visits, activities, leads generated, and outcomes.

**Market Intelligence**
- Collect feedback and insights from the field to help shape service offerings, marketing strategies, and competitive positioning.
- Monitor competitors’ activities and suggest improvements for differentiation.

**Training & Knowledge Sharing**
- Keep up-to-date with rehab and physiotherapy practices to effectively communicate benefits to potential clients and stakeholders.
- Train junior marketers or support staff if needed.

**Event Coordination**
- Organize and manage health camps, awareness drives, and promotional events across cities and towns in MP.
- Work closely with operations and clinical teams for smooth execution.

**Qualifications & Skills**:

- **MBA** in Marketing or related specialization.
- **Minimum 5 years** of field marketing experience, preferably in the **medical/healthcare sector**.
- Strong interpersonal, communication, and negotiation skills.
- Willingness to travel extensively across Madhya Pradesh.
- Self-motivated with the ability to work independently.
- Knowledge of the local language and regional culture will be a strong advantage.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Food provided
- Internet reimbursement
- Leave encashment
- Paid sick time

**Language**:

- Hindi (preferred)

Work Location: In person

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