Digital Marketing Executive

About Wyred

On-demand Creative Staffing Solutions to Augment and Automate your Design Process.

We are a creative staffing agency built by designers for designers. With years of experience

working with global e-commerce and D2C companies such as Walmart, Cleartrip, Flipkart,

Cultfit, Lenskart, Myntra and Amazon, we are the perfect creative staffing enabler for the

e
- commerce segment. Helping brands save time, money, and resources significantly. We fuel

e-commerce growth with top creative talent. From design to staffing, delivering results, 365

days a year. We specialize in creative design, creative operations, and curated creative

staffing solutions to meet campaign demands. We help you achieve timely and efficient

allocation of creative resources to achieve your critical project objectives.

Our mantra is simple:
To be a trusted creative resources augmentation partner to the e-commerce sector.

Job summary: We are seeking a dynamic and creative Junior Digital Marketing Executive to join

our growing team. As a Junior Digital Marketing Executive, you will be responsible for

developing and implementing digital marketing strategies, creating engaging content, and

managing social media campaigns. You will also play a key role in promoting the company's

services and building relationships with clients.

Help in building the Idex tribe - contribute and supervise/ create content for social media pages

and work towards promoting brand IDEX.

Digital Marketing Executive

Job Code: WD-DM 002

Role’s responsibilities
- Implement digital marketing activities across a broad range of digital marketing
- Per-Click (PPC) Advertising, Affiliate Marketing, Influencer Marketing, Video Marketing,

Mobile Marketing, Display Advertising, Remarketing/Retargeting, Native Advertising,

Chatbots and Messaging Apps)
- Promote the company’s services by addressing or predicting clients’ objectives
- Interact with clients / brands to understand their Digital Marketing requirements.
- Work along with the content development team in producing digital communication

creatives for brands & clients.
- Manage and maintain the company’s owned media including websites, mobile apps, and
- Manage the creation of relevant and engaging digital content for publishing onto

various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital

platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end

consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop

optimization plans
- Responsible for auditing & assessing campaigns & preparing reports.
- Create a detailed report structure for all campaigns across platforms / channels

Digital Marketing Executive

Job Code: WD-DM 002
- Remain constantly updated on new digital tools and platforms / digital marketing trends

as also technologies

Content Creation and Management
- Create high-quality, engaging content for various digital channels, including blog posts,
- Optimize content for search engines to improve website visibility
- Manage website content and ensure it is up-to-date and consistent with brand

messaging
- Use social media management tools to schedule and post content, engage with

followers, and monitor performance

Marketing Strategy and Planning
- Assist in developing and implementing digital marketing strategies aligned with overall

business objectives
- Analyze market trends and competitor activities to identify opportunities for growth
- Conduct keyword research and competitor analysis to inform content creation and SEO

strategies
- Help develop and manage social media calendars and content for various platforms
- Track and analyze digital marketing campaign performance and make recommendations

for improvement

Digital Marketing Executive

Job Code: WD-DM 002

Web Analytics and Reporting
- Use web analytics tools to track website traffic, user behavior, and campaign

performance
- Prepare monthly or quarterly reports on digital marketing performance and provide

insights for improvement
- Identify trends and patterns in web traffic and user behavior to inform future marketing

strategies
- Communicate digital marketing performance to stakeholders and provide

recommendations for improvement

Social Media Marketing
- Develop and manage social media strategies for various platforms
- Create engaging and shareable social media content
- Grow and engage with a social media following
- Use social media listening tools to monitor online conversations and sentiment
- Measure and analyze social media performance to inform future strategies

SEO (Search Engine Optimization)
- Conduct keyword research to identify relevant keywords for website content
- Optimize website co