Account Based Marketing 14 to 16 Years Mumbai

1 week ago

Mumbai, India Capgemini Full time

Analyze industry segment and account strategy, set up marketing plan working closely with the onshore marketing leads and account teams to identify marketing tactics to provide proactive, structured, long-term strategic marketing support.
- Work with the North America Campaign Team, Industry Project Manager and MACS team to design “end-to-end digital marketing campaign journeys” and bring them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses.
- Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), and industry sites.
- Provide offshore support and project management for various account initiatives such as ABM campaign strategy and development, Stakeholder Analysis Management, client microsite creation, Web services, offshore event support but not limited to these.
- Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.
- Engage with businesses and offering management to ensure solid value propositions and effective marketing campaigns.
- Work closely with the Industry Project Manager to oversee and organize events (virtual and in-person) that will make an impact to a target audience. Ensure events are successful and cost-effective, paying attention to budget and time constraints.
- Work closely with the Industry Project Manager to track, measure, and report on all account-based marketing activity based on Sales KPIs and successes.
- Support the creation and promotion of a set of best practices, skills and in-a-box solutions to support account teams.
- Lead and represent a team of 10-15 marketing managers including ABM and MPMs for the Americas region.
- Managing a diverse team of resources, and keep them motivated to deliver on all the projects.
- Ensure timely reporting of projects, escalation management and client satisfaction of services delivery.

**Primary Skills**:

- As an Account Based Marketing Strategist, you play a key role in working with the North American extended marketing teams to help drive account-based marketing campaigns for Capgemini.
- Understand the business plan and objectives and work closely to define a fitting marketing program to achieve their goals and grow their business.

**Secondary Skills**:

- Recognize the team through promotions and RnR.
- New talent hiring and retaining an existing pool of experts.

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