Field Marketing Executive

1 day ago

Vadodara Gujarat, India INDUSKART ENGITECH LLP Full time

**Target Based**:

- **attractive incentive structure.**:

- **Mechanical engineering preferred or Manufacturing industry experience is must**:

- **2-9 years of marketing experience, with at least 3 years of B2B field marketing experience in SaaS or enterprise software marketing.**:

- **Planning; creating and executing high-performing marketing programmes using a data-driven approach. Support and align with the EMEA sales team’s priorities, and focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.**:

- Sales Support: be a partner to sales teams and leaders. Participate in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
- Data enrichment: maintain comprehensive customer profiles and personas to align marketing and sales by defining the target audience required to achieve sales goals. Work with sales to identify gaps in key personas as well as develop an acquisition strategy—through a broad range of tactics—to add key personas and deepen our relationship with existing customers.
- ROI/Analysis: set goals and define metrics for each marketing campaign, including targeted lead flow, to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyse and report on results, and make recommendations for future optimisations.
- Partner Opportunities: evaluate 3rd party / partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration.
- Research: monitor competitor activities and industry trends.

Pay: ₹500,000.00 - ₹650,000.00 per year

**Benefits**:

- Paid time off
- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 2 years (required)

Work Location: In person

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