Digital Marketing Executive
10 hours ago
**1. Performance Marketing (Primary Focus)**
- **Plan, execute and optimize Meta Ads (Facebook & Instagram) with weekly ROAS tracking.**:
- **Create and test static, carousel & UGC creatives with clear hooks and CTAs.**:
- **Coordinate with designer for visuals and copy testing.**:
- **Optional (Good to Have): Google Search/Shopping Campaigns setup and keyword optimization.**
**2. Retention & CRM Marketing**
- **Segment customers (1st-time vs repeat) and track conversion / repeat rate.**:
- **Coordinate post-purchase flows, reviews and cross-sell messages.**
**3. Content & Social Media Execution**
- **Plan and schedule weekly posts (reels / stories / carousel).**:
- **Coordinate with part-time recruiter / influencer manager for UGC videos and collabs.**:
- **Write basic captions, hooks, and story lines aligned with brand voice.**:
- **Monitor DMs, comments and engagement metrics.**
**4. Website & Analytics**
- **Update banners, combos, and offers on Shopify.**:
- **Use GA / Meta Analytics to track CTR, CPC, ROAS and repeat rate.**:
- **Coordinate basic Shopify apps for reviews, cart recovery and pop-ups.**
**Job Types**: Full-time, Permanent
Pay: ₹30,000.00 - ₹40,000.00 per month
Application Question(s):
- How much experience do you have in Digital Marketing Executive?
- What is your Current CTC?
- What is your Expected CTC?
- Are you comfortable with Faridabad Location?
- Do you have Experience in running Meta ads?
- What is your Notice Period?
Work Location: In person
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