Digital Marketing Executive

3 days ago


Faridabad Haryana, India Georgia foods company Full time

**1. Performance Marketing (Primary Focus)**
- **Plan, execute and optimize Meta Ads (Facebook & Instagram) with weekly ROAS tracking.**:

- **Create and test static, carousel & UGC creatives with clear hooks and CTAs.**:

- **Coordinate with designer for visuals and copy testing.**:

- **Optional (Good to Have): Google Search/Shopping Campaigns setup and keyword optimization.**

**2. Retention & CRM Marketing**
- **Segment customers (1st-time vs repeat) and track conversion / repeat rate.**:

- **Coordinate post-purchase flows, reviews and cross-sell messages.**

**3. Content & Social Media Execution**
- **Plan and schedule weekly posts (reels / stories / carousel).**:

- **Coordinate with part-time recruiter / influencer manager for UGC videos and collabs.**:

- **Write basic captions, hooks, and story lines aligned with brand voice.**:

- **Monitor DMs, comments and engagement metrics.**

**4. Website & Analytics**
- **Update banners, combos, and offers on Shopify.**:

- **Use GA / Meta Analytics to track CTR, CPC, ROAS and repeat rate.**:

- **Coordinate basic Shopify apps for reviews, cart recovery and pop-ups.**

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

- How much experience do you have in Digital Marketing Executive?
- What is your Current CTC?
- What is your Expected CTC?
- Are you comfortable with Faridabad Location?
- Do you have Experience in running Meta ads?
- What is your Notice Period?

Work Location: In person



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