Digital Marketing Executive

2 weeks ago

Faridabad Haryana, India Georgia Foods Company Full time

**About Zerobeli**

Zerobeli is a new-age FMCG brand committed to transforming everyday food into healthier, tastier choices. With a growing product line of 100% wholegrain biscuits, puffs, muesli and cereals, we’re scaling fast across D2C, marketplaces, and retail.

**Role Summary**

We are looking for a smart and hands-on Digital Marketing Executive to drive our online presence, performance campaigns, and customer engagement. You’ll be responsible for growing sales through Meta & Google ads, retention marketing, and social media content coordination.

**Key Responsibilities**

**Performance Marketing**
- Plan, execute, and optimize Meta (Instagram/Facebook) and Google Ads campaigns
- Track key metrics: ROAS, CAC, CTR, AOV; optimize to hit revenue goals
- Collaborate on creative briefs (images, carousels, videos) with internal or freelance designers

**Retention & CRM**
- Manage customer segments, offer logic, and engagement journeys
- Use tools like Interakt, Mailchimp, or similar

**Social Media & Content**
- Plan monthly Instagram grid/stories with support from designer
- Write high-quality captions aligned with brand tone
- Suggest ideas for reels or lifestyle content based on product USPs

**Reporting & Insights**
- Monitor Google Analytics, Shopify, Meta reports
- Share weekly dashboard of ad spend vs. revenue
- Suggest experiments based on insights

**Requirements**:

- 2-4 years of experience in D2C/consumer brand or agency
- Proven Meta ads experience with ₹1-2L/month budgets
- Strong understanding of performance metrics & ROI mindset
- Good command over copywriting & content ideas
- Familiar with Shopify, Google Ads, Meta Manager, Canva
- Basic knowledge of F&B/D2C audience a big plus

**Perks**
- Flat structure: high ownership, real impact
- Learn directly from founder & brand-building team
- Flexible, creative, startup-style work culture

Pay: Up to ₹33,449.56 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Ability to commute/relocate:

- Faridabad, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Facebook Advertising: 2 years (required)
- Canva: 2 years (required)
- Digital marketing: 3 years (required)
- Social media management: 3 years (preferred)

**Location**:

- Faridabad, Haryana (required)

Work Location: In person

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