Social Media Marketer

4 days ago

Sahstradhara Dehradun Uttarakhand, India Offbeat Pixels Full time

**Job Description -**Social media marketer

Social media marketing (SMM) is the practice of using social media platforms to promote products, services, and brands, engage with audiences, and drive traffic to websites. It's a powerful tool for businesses of all sizes, offering a cost-effective way to reach a wide audience, build brand awareness, and foster customer relationships.

**Responsibilities**:

- 1. Content Creation and Management:

- Developing content strategy:

- Social media marketers need to create a content plan that aligns with the overall marketing strategy and target audience.
- Creating various types of content:

- This includes text-based posts, images, videos, and other multimedia content.
- Optimizing content for different platforms:

- 2. Scheduling and Posting:

- Scheduling posts: Using social media management tools to schedule posts in advance ensures a consistent flow of content.
- Monitoring posting times: Understanding when the target audience is most active on social media and scheduling posts accordingly can maximize engagement.
- Publishing content: Ensuring content is published accurately and on time is crucial.
- 3. Community Engagement:

- Responding to comments and messages:

- Promptly addressing audience inquiries and feedback is essential for building a positive relationship with the audience.
- Engaging in conversations:

- Actively participating in relevant discussions and interacting with followers can foster a sense of community.
- Monitoring social media conversations:

- Using social listening tools to track what people are saying about the company and its competitors helps in understanding audience sentiment and identifying opportunities.
- 4. Analysis and Optimization:

- Tracking key metrics:

- Social media marketers need to monitor metrics like engagement rate, reach, and website traffic to understand the performance of their campaigns.
- Analyzing data:

- Analyzing the data helps in identifying what's working and what's not, allowing for adjustments to be made to the strategy.

Skills & Requiremennts:
Requirements and Skills:

- Degree in Mass Communication.
- Proven skills in content writing, digital marketing, and video production.Must have own camera (DSLR/Mirrorless preferred) and knowledge of video shooting techniques.
- Strong editing skills (Adobe Premiere Pro / Final Cut / DaVinci Resolve).
- Familiarity with digital tools (Google Analytics, Meta Business Suite, SEO basics).
- Creative thinker with excellent communication skills

Can call me on HR Ankita 8477800887

Pay: ₹15,000.00 - ₹18,000.00 per month

**Benefits**:

- Internet reimbursement

Work Location: In person

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