User Acquisition

5 days ago

Pune, India Goalreify Full time

**Responsibilities**
- Create and manage all mobile and web campaigns across multiple ad networks and

platforms (e.g. iOS, Google Play, Amazon, Facebook); implement daily and weekly

changes to active ad campaigns
- Perform deep analysis of UA efforts across all mobile titles
- Actively monitor the latest products and features from partner ad networks
- Collaborate with the art team on creative development.
- Influence internal marketing plans across the marketing organization to help

improve first time user engagement and acquisition
- Regularly generate growth focused ideas and hypotheses, and then rigorously test

them.

**Required Skills**:

- Minimum 2 years’ experience in a SEM or UA marketing role with mobile app

experience.
- Experience with Facebook, Google AdWords and/or Ad Networks.
- Demonstrated experience scaling annual UA budgets from launch to growth to

maturity
- Demonstrated experience in identifying, working with, and maximizing current and

new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC,

Apple Search, a wide range of ad networks (Unity, Vungle, Applovin, etc.), and more.
- Experience with MMPs (Mobile Measurement Partners) and attribution tracking
- Demonstrated experience building processes and exit KPIs for creative testing at high

velocity (~20-50 new creatives per month)
- Proven analytical skills; ability to analyze raw data, draw conclusions, and develop

actionable recommendations - even when the available data might not be perfect.
- Experience with Excel (Pivot Tables, Advanced Formulas, Data Manipulation).
- SQL knowledge is a plus.
- Passionate about mobile/social integration in Gaming, entertainment industry and

professional sports businesses.
- Degree in marketing or a related business field.
- Prior game industry experience is a plus.

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