User Acquisition

3 weeks ago

Pune, India Reliance Games Full time
Who We Are

Reliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India , and our studio leads the conceptualization, development, and P&L for all our titles.

We have produced some of the biggest and best IP-based games in the world , collaborating with Hollywood studios like DreamWorks, Warner, Paramount, Sony , and others.

Some of our most popular games include WWE Mayhem, American Dad Apocalypse Soon, Drone Shadow Strike, World Robot Boxing, Pacific Rim, and T20 Cricket Champions.


The Role

As a UA Manager at Reliance Games , you will be responsible for growing and sustaining our live mobile game portfolio (WWE Mayhem, Drone Shadow Strike 3, American Dad, Little Singham , and more) through data-driven user acquisition campaigns.


Your focus will be on profitably scaling UA , ensuring every dollar spent translates into measurable growth, long-term player value, and ROI.


Leverage the latest AI-powered tools and automation platforms to improve targeting, optimize bidding strategies, and scale creative testing at speed.


Key Duties & Responsibilities
  • Plan, launch, and manage performance-driven UA campaigns across Meta, Google UAC, TikTok, ASA, Unity, IronSource, Moloco, and regional partners.
  • Optimize campaigns daily and weekly to achieve ROAS, ROI, and LTV targets.
  • Monitor and analyze campaign performance using Appsflyer, Firebase, and internal dashboards , providing actionable insights.
  • Collaborate with the Product and Live Ops teams to align UA spend with events, content updates, and monetization opportunities.
  • Partner with the Creative/Art team to test and iterate high-volume ad creatives , driving incremental growth through structured creative testing.
  • Conduct cohort analysis to evaluate performance across geos, channels, and audience segments.
  • Generate clear reporting for stakeholders, communicating UA performance and learnings effectively.
  • Stay ahead of industry trends, AI-driven UA technologies, and platform updates to ensure campaigns leverage the latest features and best practices.

About You
  • 2–5 years’ experience in UA marketing for mobile games with proven success in managing profitable campaigns.
  • Strongly data-driven with excellent analytical skills — able to interpret campaign data, player funnels, and revenue metrics to guide decisions.
  • Hands-on expertise with Appsflyer (MMP) , Firebase, and ad platform dashboards.
  • Demonstrated ability to manage large UA budgets profitably across multiple channels and regions.
  • Experience in creative testing at scale (20–50+ variations/month) and translating results into performance improvements.
  • Proficiency in Excel/Google Sheets (pivot tables, formulas, data manipulation). SQL knowledge is a plus.
  • Strong communicator, able to collaborate cross-functionally and present clear, data-backed insights.
  • Passion for mobile games, live operations growth, and experimenting with AI-driven marketing strategies.


Nice to Have
  • Familiarity with ASO and organic uplift strategies.
  • Experience with IP-based titles (Sports, Kids, Entertainment, or Hollywood).
  • Knowledge of ad monetization and cross-promotion strategies within live portfolios.


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