Content Strategist

**About Material Depot**:
Material Depot is building the Ultimate Home Decor Destination—redefining how India shops for interiors - tiles, laminates, wall decor, and more.

Our online catalogue enables us to understand design trends in real time and work directly with manufacturers to launch new collections at speed —something the traditional supply chain can't match.

By cutting out middlemen, we deliver significantly better prices and consistent, standardized service across every order.

Trusted by 10,000+ homes, Material Depot is transforming a ₹100,000 crore industry—making premium interiors faster, smarter, and more accessible than ever before.

**Some stats about us**:
We are backed by Accel, Whiteboard, YCombinator, and other global investors, and are a small, well-funded company.

We’re one of the largest retailers of home interior goods in Bangalore, helping build 10,000+ homes every year

Even as a 2-year-old company, we have been profitable with a scale of $5M annualised revenue

**Note from the Founders on the role**

Hi, I'm Sarthak, Co-founder of Material Depot. I'm excited to find someone who would play a key role to our biggest focus - Growth at Material Depot. The Creative Director will be responsible for assisting marketing and sales teams alike along with the entire content team on all key initiatives. The role would involve 20% data analysis, 40% Content Creation, 40% GTM and operations; and will have 100% ownership of the problem statements you tackle.
- Interview process
- Small assignment
- Three interview rounds with the team including Manish/Sarthak

**What you will do**:

- Content Creation & Strategy: Develop and oversee the content strategy, ensuring it aligns with overall marketing goals. Plan and execute content calendars, ensuring timely delivery of high-quality content that aligns with company vision.
- Brand Management: Hone and enhance the brand voice and identity. Ensure all creative output adheres to brand guidelines and resonates with target audiences.
- Marketing: Integrally work with marketing and sales teams to conceptualize and execute creative campaigns that drive company objectives.
- Target Achievement: Ensure you and the team are aligned and empowered to achieve maximum results, and team and individual targets.
- Analysis: Monitor and analyze the performance of creative content. Use data-driven insights to refine and improve content strategies and campaigns. Periodically and proactively collect, collate, and present customer feedback and analysis for improvement to all relevant stakeholders

**You’re a good fit for this only if...**
- Minimum 1 years of work experience in marketing or content production
- Experience in interiors, construction or furniture industry earns brownie points
- Excellent communication skills, both verbal and written, with the ability to engage customers and convey complex concepts clearly and concisely.
- You’re open to being a generalist and adapting to the uncertainty of early-stage startups. Strong ability to deal with ambiguity and problem-solve for aspects that you or the team may encounter the first time or are not familiar with.
- You bring your own unique skill set to the table and collaborate with others to accomplish your team’s goals with a firm focus on targets and deadlines
- You experiment, test, try, fail, and learn continuously.
- You are not coming here for “strategy” roles but for on-ground hands-on work

Pay: ₹350,000.00 - ₹650,000.00 per year

**Benefits**:

- Flexible schedule
- Paid sick time
- Paid time off

Application Question(s):

- Do you have any interior design or architecture background
- Please submit your portfolio link here

**Experience**:

- Content marketing: 1 year (preferred)

Work Location: In person