Performance Marketing

2 days ago

Bengaluru Karnataka, India Weekday Full time

This role is for Weekday's client.

**Requirements**:
**What you will do**:

- Preliminary product research, keyword research and implementing them organically and inorganically
- Analysing revenue, campaign performance, ACoS, daily ad spends, etc.
- Plan, create and manage Facebook and Google sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads etc)
- Campaigns on Facebook and Google Seller Central by formulating strategies and road map for successful delivery of PPC campaigns.
- Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices.
- Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities.
- Develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth.
- Monitor and report on key performance indicators (KPIs), providing regular updates to senior leadership on marketing performance, insights, and proven experience in performance marketing, with a focus on e-commerce or online marketplaces.
- Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall business goals.
- Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets.
- Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement.

**Qualification**:

- Strong background in performance marketing, including experience running ads on various marketplaces such as Amazon, Flipkart and other such related platforms.

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