
Marketing Assistant
15 hours ago
A marketing person in a **modular kitchen business** plays a crucial role in generating leads, building brand awareness, and driving sales. Here's a breakdown of the **key job roles and responsibilities**:
**1. Market Research & Strategy**
- **Understand Target Audience**: Identify ideal customer segments (homeowners, architects, interior designers, etc.).
- **Competitor Analysis**: Track what other modular kitchen brands are offering.
- **Develop Marketing Plans**: Create quarterly or annual marketing strategies to grow brand visibility and generate inquiries.
**2. Brand Promotion & Advertising**
- **Digital Marketing**: Manage social media, SEO, Google Ads, and content marketing.
- **Offline Marketing**: Plan and execute activities like brochures, exhibitions, and collaborations with interior studios.
- **Branding**: Ensure consistency in logos, themes, showroom design, and promotional material.
**3. Lead Generation & Sales Support**
- **Generate Qualified Leads**: Run campaigns to bring in leads via online forms, calls, walk-ins, etc.
- **CRM Management**: Track and nurture leads through customer relationship management tools.
- **Support Sales Team**: Provide marketing collateral like catalogs, portfolios, and demo videos.
**4. Partnerships & B2B Relations**
- **Collaborate with Architects and Builders**: Develop relationships for referrals and bulk orders.
- **Vendor Coordination**: Work with vendors for printing, advertising, and promotional events.
**5. Performance Tracking**
- **Analytics & Reporting**: Monitor KPIs like lead conversion rates, cost per lead, ROI of campaigns.
- **Feedback Loop**: Gather customer feedback and coordinate with design/sales teams to improve offerings.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
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