
Digital Marketer and SEO Executive
2 weeks ago
**Key Responsibilities**:
- **SEO Optimization**:
- Conduct keyword research and implement on-page and off-page SEO strategies specific to our Shopify store.
- Monitor and analyze website performance using tools like Google Analytics and Google Search Console, providing actionable insights for improvement.
- **Shopify Management**:
- Manage day-to-day operations of our Shopify store, ensuring product listings are optimized for SEO.
- Collaborate with the development team to troubleshoot any technical issues related to the Shopify platform.
- **Digital Marketing Campaigns**:
- Analyze campaign performance metrics and adjust strategies to improve ROI.
- **Content Creation**:
- Work closely with content creators to develop SEO-friendly blog posts, product descriptions, and marketing materials.
- Manage a content calendar to ensure consistent and relevant content delivery.
- **Social Media Management**:
- Develop and implement social media strategies to engage our audience and promote our products.
- Monitor social media interactions and respond to customer inquiries promptly.
- **Competitor and Market Analysis**:
- Conduct research on competitors and market trends to identify opportunities for growth and differentiation.
**Key Qualifications**:
- Proven experience in digital marketing and SEO, with a specific focus on eCommerce and Shopify platforms.
- Strong knowledge of SEO tools (e.g., SEMrush, Moz, Ahrefs) and analytics platforms (e.g., Google Analytics).
- Familiarity with content management systems, preferably Shopify and WordPress.
- Excellent written and verbal communication skills in English.
**Skills & Competencies**:
- **Analytical Mindset**: Ability to analyze data and draw actionable insights to inform strategies.
- **Creative Thinking**: Innovative approach to developing marketing campaigns and content.
- **Adaptability**: Willingness to learn and adapt to the ever-changing digital landscape.
- **Team Collaboration**: Strong teamwork skills to work effectively in a remote environment.
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Application Question(s):
- How do you approach keyword research, particularly for an eCommerce site?
**Experience**:
- Digital marketing: 3 years (required)
- total work: 5 years (preferred)
Work Location: In person
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