Digital Marketing Executive

5 days ago

Bengaluru Karnataka, India Green Lakes Full time

**You’re Responsibilities as Digital Marketing Executive includes,**

**Google Ads Management**: Create, manage, and optimize Google Ads campaigns to drive qualified traffic and achieve ROI targets. Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance. Monitor and adjust bidding strategies, budgets, and ad placements to maximize results. Provide regular performance reports and recommendations for campaign improvements.

**SEO Optimization**: Develop and implement on-page and off-page SEO strategies to improve organic search rankings. Conduct keyword research to identify high-potential target keywords. Optimize website content, meta tags, and technical aspects for SEO best practices. Monitor and report on website traffic, rankings, and SEO performance.

**Content Marketing**: Collaborate with the content team to align SEO efforts with content creation strategies. Create SEO-friendly content guidelines and recommendations for content producers. Assist in optimizing existing content for search engines.

**Analytics and Reporting**: Use analytics tools (e.g., Google Analytics) to track website performance and marketing KPIs. Prepare and present regular reports on digital marketing campaigns' effectiveness. Stay Updated: Keep up to date with industry trends, search engine algorithms, and digital marketing best practices to ensure our strategies remain competitive.

**Requirements and skills**
- Proven experience as Digital Marketing Executive or similar role.
- At least 3 to 5 Years of experience in handling digital marketing
- Excellent understanding of digital marketing concepts and best practices.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g., Google Analytics, WebTrends etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Ready to work on Saturdays.
- Knowledge of website designing, and development will be a plus point.

**Benefits**:

- Internet reimbursement

Schedule:

- Morning shift

Ability to commute/relocate:

- Gajendra Nagar, Bengaluru - 560030, Karnataka: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Full stack web development will be a plus point.

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)

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