Brand Executive

2 days ago

Worli Mumbai Maharashtra, India The MetroMax Group Full time

**JOB TITLE: Brand Executive**

**JOB DESCRIPTION**:
The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organization’s brand equity. He / She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organization. The Brand Executive works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organization

**RESPONSIBILITIES**

**Website back-end management**

⦁ Learn & manage the website back end to make any updates to images, content, pricing etc. on the company website

⦁ Liaison with the website tech team to take new pages, components or features live

**Creative communication**

⦁ Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with graphic and video teams

⦁ Work with bloggers, content writers etc. to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality

**Website content management***

⦁ Create briefs, work with agencies/content writers to get website content, imagery etc., quality check and edit as needed to have the appropriate brand content on website

⦁ Upload and manage content on website, create offers, list new products etc.

⦁ Run periodic hygiene checks on the website and ensure smooth functioning

**Content for SEO**

⦁ Brief and guide writers/bloggers to get high quality output on blogs and articles for SEO purpose

⦁ Ensure timely implementation of content for SEO

**Promotions & offers***

⦁ Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication

⦁ Design and structure right offers, monitor performance and make changes as per data

**SKILLS AND COMPETENCIES**:
**Skills**

⦁ Strong verbal & written communication

⦁ Understanding of advertising and marketing campaigns

⦁ Understanding of creative communication, design and visual aesthetics

⦁ Proficiency in English and Hindi

⦁ Website content management experience will be a plus

⦁ Strong team management

⦁ Relationship management with all key internal stakeholders and external agencies

**Competencies**

⦁ Results driven & ROI focused

⦁ High consumer-centricity

⦁ People orientation

⦁ Strong bias to action

⦁ Agility and ability to take decisions/course correct fast

⦁ Cross functional collaboration & influencing stakeholders

**REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS**:
**DESIRED CANDIDATE PROFILE**:
⦁ 0 to 1 years of experience of which majority should be in a D2C ecommerce set up or consumer brands or agency role managing consumer brands

⦁ Graduate

⦁ Good verbal/written communication skills in English & Hindi

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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