Senior Brand Manager

18 hours ago

Worli, India Aditya Birla Group Full time

Company: Birla Cosmetics Private Limited Brand: LOV ETC ( Department: Marketing Position Type: Full-time Location: Worli, Mumbai About Us: Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands: LOVETC — celebrates beauty as a personal journey, where self-expression knows no limits. Bold yet loving, luxurious with a wink our colour cosmetics inspire transformation, creativity, and confidence. CONTRABAND — is a premium fine fragrance brand built on the belief that having it all, should still leave you wanting more. Crafted by world class perfumers, Contraband’s scents are bold, unfiltered, and unforgettable. We’re a passionate team with big ambitions, building brands that shape beauty conversations, not just follow them. Position Purpose and Summary: The Brand Manager will be responsible for designing & implementing marketing strategies for the colour cosmetics brand - Lovetc. The successful candidate will be responsible for building the brand, increasing brand awareness, driving conversions, loyalty and advocacy for the brand and grow the brand into a dominant player in its industry. Essential Duties and Responsibilities: • Proven experience as Brand Manager in the consumer marketing space. • Will work closely with the top tier management team dedicated to developing and growing customer centric brands. • Clear understanding of the 4Ps- Product/ price/ place/ promotions. • Implement marketing strategies to build brand awareness and drive sales. • Conduct market research to identify customer needs and preferences. • Manage a marketing budget to ensure the most effective use of resources. • Implement an advertising and promotion strategy across various media channels. • Execute social media campaigns to build brand awareness and engagement. • Create relationships with influencers, bloggers, and other media outlets to generate positive coverage. • Strategizing and executing brand photo shoots • Implementing a customer loyalty program to increase customer retention. • Monitor, analyze, track sales across channels. • Work with marketplace managers to drive visibility and sales. • Collaborate with other departments, such as product development and sales, to ensure alignment of marketing efforts. • Stay up to date with the latest marketing trends and technologies in the fragrance industry. • Work with relevant and the best in industry agencies, to drive results. Ensure to manage the relationship well and get the planned outcomes/impact measurement. Person Profile & Education Qualification: 1. Candidate should have an overall experience of over 8-10 years with minimum 4 years of color cosmetics experience 2. Master’s degree in business, marketing, or a related field from a tier – 1/2 institute 3. Strong understanding of ATL & BTL advertising including digital marketing - including social media 4. Excellent communication and interpersonal skills, with the ability to build relationships with influencers, media outlets, and stakeholders. 5. Experience in implementing successful marketing campaigns. 6. Must have hands on experience in developing and executing experiential marketing Campaigns.

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