Senior Brand Manager

2 weeks ago

Worli, India Aditya Birla Group Full time

Birla Cosmetics Private Limited Brand: LOV ETC ( Marketing Position Type: Full-time Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands: LOVETC — celebrates beauty as a personal journey, where self-expression knows no limits. yet loving, luxurious with a wink our colour cosmetics inspire transformation, creativity, and CONTRABAND — is a premium fine fragrance brand built on the belief that having it all, should Crafted by world class perfumers, Contraband’s scents are bold, We’re a passionate team with big ambitions, building brands that shape beauty conversations, The Brand Manager will be responsible for designing & implementing marketing strategies for the colour cosmetics brand - Lovetc. The successful candidate will be responsible for building the brand, increasing brand awareness, driving conversions, loyalty and advocacy for the brand and grow the brand into a dominant player in its industry. Proven experience as Brand Manager in the consumer marketing space. • customer centric brands. • Clear understanding of the 4Ps- Product/ price/ place/ promotions. • Implement marketing strategies to build brand awareness and drive sales. • Conduct market research to identify customer needs and preferences. • Manage a marketing budget to ensure the most effective use of resources. • Implement an advertising and promotion strategy across various media channels. • Execute social media campaigns to build brand awareness and engagement. • Strategizing and executing brand photo shoots • alignment of marketing efforts. • Stay up to date with the latest marketing trends and technologies in the fragrance industry. • Candidate should have an overall experience of over 8-10 years with minimum 4 years of color cosmetics experience Master’s degree in business, marketing, or a related field from a tier – 1/2 institute Strong understanding of ATL & BTL advertising including digital marketing - including social Experience in implementing successful marketing campaigns. Must have hands on experience in developing and executing experiential marketing

  • Senior Brand Manager

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    Worli, India Aditya Birla Group Full time

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    2 weeks ago

    Worli, India Aditya Birla Group Full time

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    3 weeks ago

    Worli, India Aditya Birla Group Full time

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    4 weeks ago

    Worli, India Aditya Birla Group Full time

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    4 days ago

    Worli, India Aditya Birla Group Full time

    Company: Birla Cosmetics Private LimitedBrand: LOV ETC ( MarketingPosition Type: Full-timeLocation: Worli, MumbaiAbout Us:Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands:LOVETC — celebrates beauty as a personal journey, where self-expression knows no limits. Boldyet loving, luxurious...

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