Paid Ads Expert

22 hours ago

Pitampura Delhi Delhi, India OpenSource Technologies Pvt Ltd. Full time

Designation : Paid Ads Expert

Exp:3+yr

**We are looking for a Paid Ads Expert to manage all Search Engine Marketing & Social Media Marketing Campaigns.**
The Paid Ads Specialist will manage all paid campaigns on Google, Bing, Facebook etc.

A successful Paid Ads Expert will effectively manage the paid campaigns budget and work with the Digital Marketing Team in order to maximize ROI, drive sales, leads, traffic, and customers.

**Responsibilities**
- Create and plan a variety of Paid Ads campaigns like Search Ads, Shopping Ads, Smart Ads, Display Ads, Video Ads and paid social ads etc.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize Ad copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links

**Requirements**:

- **At Least 3+ years of Proven SEM & SMM experience and Success managing PPC campaigns across Google, Bing & Facebook**:

- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- **Must have worked on Paid US/Canada Projects**:

- **Must have run Paid Shopping Campaigns**:

- In-depth experience with **bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)**:

- **Experience with website analytics tools (e.g, Google Analytics) and other tools like Google Tag Manager**:

- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments

Pay: From ₹25,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

**Experience**:

- PPC Campaign Management: 3 years (required)

Work Location: In person

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