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Agm- Digital Marketing

2 weeks ago

Delhi, India Antal International Full time

We are hiring for the role of AGM- Digital Marketing & CRM for one of our reputed client based out in Delhi having 10 years of experience (Post Qualification) as MBA in Digital Marketing

**Responsibilities**:

- **Overall Digital Marketing Strategy & execution -**
- Develop overall digital marketing strategy including Brand assets
- Develop a brand Ecosystem for the Digital environment
- Data Management Approach and utilization of same for enhancing Customer Exp
- To drive overall website and social media traffic and customer engagement
- To constantly explore ways for digital monetization and maintain existing revenue channels
- To consolidate the website and social media presence across existing and future platforms
- Deploy professional tools for listening and analytics and utilize learnings for constant improvement
- Digital Benchmarking & audit
- Brand and platform specific partnerships to enhance customer experience
- Nurturing the online community across platforms in travel/aviation including blogs
- Media Buying
- SEO/ SEM approach and management
- **Unified CRM strategy & Execution -**
- Ongoing monitoring of 24X7 command center
- Integration of all CRM channels into one
- Management and constant evaluation of technology partner & API integration
- Set up BI dashboards and sharing across the organization to enhance customer experience
- CRM benchmarking & audits
- Innovations to enhance integration with other digital assets and emerging channels
- **Content Strategy**
- Drive strategic campaigns and ideas that have direct business impact
- Manage the annual content calendar
- One Brand, One Voice
- **E-Commerce**
- Develop E-commerce approach for Customers
- Deploy and integrate with Brand and Brand Ecosystem assets
- **Stakeholder Management**
- Nurturing a strong relationship with brands for online campaigns and response management
- Partnered campaigns
- New business promotion
- Ministry and other stakeholders
- **Digital PR**
- Maintaining relationship with listicles
- Positive paid and organic articles
- Influencer Management
- Blogs
- **Team & vendor Management**
- To 24X7 sustainability of unified CRM operations
- To recruit and train team members and manage their growth
- To manage team attrition
- To identify and onboard vendors
- To ensure timely payment and protect organization’s interest