Digital Marketing Executive

6 days ago

Kochi, India GadgEon Full time

**Roles and Responsibilities**: - Manage the creation of relevant and engaging digital content for publishing onto various digital platforms and social media - Manage and maintain the company’s owned media like websites - Manage social media marketing campaigns - Conduct research on market trends, brand’s audiences and competitors to drive engagements and conversions - Analyze digital marketing analytics reports and share insights with the team to develop optimization plans - Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team **Skills Requirements**: **Must have technical skills**: - Content Curation - Content Development - Content Marketing - Social Media Content Creation - Social Media Marketing - Video Marketing - LinkedIn Marketing - Market Research - Visual Design - Creative Writing - Visual Communication - YouTube Marketing - Google Analytics **Must have Generic Skills**: - Self-driven & Passionate - Adaptability - Analytical Thinking - Visual thinking - Communication (Verbal) - Communication (Written) - Teamwork & Interpersonal skills - Planning & Time management - Public relationship management - Virtual Collaboration **Nice to have skills**: - Digital Marketing Analytics - Google Ads - Keyword Research - Marketing Campaign Management - Social Media Advertising - Social Media Analytics - Decision Making - Design Thinking - Digital Literacy - Lifelong Learning - Logical Thinking - Problem Solving **Qualifications**: - Bachelor’s degree or equivalent required in Marketing, Visual Media Technologies, or Creative design - Demonstrable work experience as a Digital Marketing Executive, Social media specialist or Digital Specialist. - Proficient with digital marketing ideas for corporate brand building and inbound leads. - 2 to 3 years of relevant experience in the creation of social media & digital content with quality, relevance, as well as engaging to its target audience.

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