Social Media Marketing Executive

**Job Overview**: A Social Media Marketing Executive is responsible for planning, implementing, managing, and monitoring the company's social media strategy to increase brand awareness, improve marketing efforts, and drive sales. This role involves developing and executing social media campaigns, creating engaging content, analyzing performance metrics, and staying up-to-date with the latest social media trends.

**Key Responsibilities**:

- **Social Media Strategy Development**:

- Develop, implement, and manage the company’s social media marketing strategy.
- Define the most important social media KPIs to measure success.
- **Content Creation and Management**:

- Create, curate, and manage high-quality content for social media platforms, including text, images, videos, and graphics.
- Ensure brand consistency in all posts and communications.
- Develop a content calendar to ensure a consistent posting schedule.
- **Campaign Execution**:

- Plan and execute social media campaigns to promote products, services, and events.
- Work with influencers and partners to expand campaign reach and engagement.
- Utilize paid advertising options on social media platforms to boost visibility and reach.
- **Community Engagement**:

- Engage with the online community by responding to comments, messages, and mentions promptly.
- Build and nurture relationships with followers to increase loyalty and brand advocacy.
- Monitor and manage the brand’s online reputation.
- **Analytics and Reporting**:

- Track and analyze social media metrics to measure the effectiveness of campaigns.
- Generate reports on social media performance, providing insights and recommendations for improvement.
- Use data to adjust strategies and optimize content.
- **Market Research and Trends**:

- Stay informed about the latest social media trends, tools, and best practices.
- Conduct competitive analysis to understand market positioning and strategy.
- Identify new opportunities to enhance the company’s social media presence.
- **Collaboration and Coordination**:

- Collaborate with other marketing team members to ensure a cohesive marketing strategy.
- Coordinate with designers, content creators, and other stakeholders to produce compelling content.
- Ensure social media activities are integrated with other marketing efforts.
- **Compliance and Policy Adherence**:

- Ensure all social media activities comply with copyright laws, platform policies, and industry regulations.
- Develop and enforce social media guidelines for the organization.

**Skills and Qualifications**:

- **Educational Background**: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- **Experience**: Proven experience in social media marketing, with a strong portfolio of past campaigns and content.
- **Technical Skills**: Proficiency in social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics, social media insights), and graphic design software (e.g., Adobe Creative Suite).
- **Communication Skills**: Excellent verbal and written communication skills with the ability to create engaging content.
- **Analytical Ability**: Strong analytical skills to interpret data and derive actionable insights.
- **Creativity**: Ability to generate innovative ideas and content that resonate with the target audience.
- **Time Management**: Strong organizational skills and the ability to manage multiple projects simultaneously.
- **Team Player**: Ability to work effectively in a collaborative team environment.

Pay: ₹10,433.29 - ₹15,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay

**Education**:

- Higher Secondary(12th Pass) (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)

**Location**:

- Kanjurmarg, Mumbai, Maharashtra (preferred)

Work Location: In person