Performance Marketing Associate
3 days ago
Key Responsibilities:
- Develop and execute digital advertising strategies across various channels, including but not limited to Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and programmatic display.
- Conduct thorough audience research and segmentation to identify target demographics and optimize campaign performance.
- Create compelling ad creatives and ad copies that resonate with the target audience and drive engagement.
- Monitor campaign performance metrics closely, analyze data, and identify areas for optimization to improve ROI and KPIs.
- Implement A/B testing methodologies to iterate and optimize campaign elements such as ad creatives, targeting parameters, and bidding strategies.
- Stay up-to-date with industry trends, best practices, and platform updates to continuously refine and improve digital advertising strategies.
- Collaborate with cross-functional teams, including design, content, and analytics, to align marketing efforts and achieve business objectives.
- Prepare regular performance reports and presentations to communicate campaign results, insights, and recommendations to stakeholders.
Pay: ₹30,000.00 - ₹40,000.00 per month
**Benefits**:
- Flexible schedule
Schedule:
- Day shift
- Monday to Friday
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)
Application Question(s):
- Will you be able to bring your own laptop?
**Experience**:
- total work: 3 years (preferred)
Work Location: In person
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