Digital Marketing Executive
14 hours ago
**Job Summary**:
**Roles and Responsibilities**:1. SEO & Website Management**
- Optimize website content for SEO (on-page & off-page)
- Monitor and analyze website performance using Google Analytics/Search Console
- Improve website rankings through link-building strategies
**2. Social Media Marketing**
- Plan, create, and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Run paid ad campaigns and measure their effectiveness
- Respond to followers, comments, and queries in a timely manner
**3. Content Creation**
- Develop digital content including blogs, infographics, banners, and videos
- Collaborate with the content team and designers to create brand-aligned content
- Ensure content is optimized for digital platforms
- Maintain and segment mailing lists
**5. Paid Advertising (PPC/SEM)**
- Manage Google Ads (Search, Display, Video)
- Optimize ad performance and maintain budget
- Track KPIs and conversions from paid channels
**6. Analytics and Reporting**
- Track digital marketing KPIs (ROI, CTR, bounce rate, etc.)
- Generate weekly/monthly performance reports
- Use tools like Google Analytics, SEMrush, and HubSpot
**7. Marketing Campaign Management**
- Support the launch of digital campaigns
- Coordinate with designers, agencies, and internal teams
- Analyze market trends and competitor strategies
**Key Skills Required**:
- Proficiency in SEO, SEM, Google Ads, and Facebook Ads
- Knowledge of digital tools like Google Analytics, Canva, HubSpot, etc.
- Basic knowledge of HTML, CSS (optional but preferred)
- Creative thinking and attention to detail
- Strong communication and teamwork skills
**Educational Qualification**:
- Bachelor’s or Master’s degree in Marketing, Digital Media, or related field
- Certifications in Digital Marketing (e.g., Google Digital Garage, HubSpot, etc.) preferred
**Experience**:
- 0 - 1 years of experience in a digital marketing role
**Job Types**: Full-time, Permanent, Fresher
Pay: From ₹20,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Morning shift
Supplemental Pay:
- Yearly bonus
**Experience**:
- Google Ads: 1 year (required)
- Facebook Advertising: 1 year (preferred)
Work Location: In person
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