
Digital Marketing Executive
3 days ago
**Job Description - Digital Marketing Executive**
**Roles & Responsibilities**
- **Digital Strategy & Planning**:
- Develop and implement digital marketing strategies aligned with business goals.
- Conduct market research and competitor analysis to identify trends.
- **Search Engine Optimization (SEO)**:
- Optimize website content, blogs, and landing pages for better ranking.
- Perform keyword research and monitor performance using tools like Google Analytics/Search Console.
- **Search Engine Marketing (SEM / PPC)**:
- Run and manage paid campaigns on Google Ads, Bing, and other platforms.
- Monitor budget, ROI, and ad performance.
- **Social Media Marketing**:
- Manage company’s presence on platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube.
- Create engaging posts, stories, reels, and run paid ad campaigns.
- **Content Marketing**:
- Coordinate content creation (blogs, articles, videos, infographics).
- Ensure brand voice consistency across all platforms.
- Create newsletters, promotional mailers, and drip campaigns.
- Analyze open rates, click rates, and conversions.
- **Analytics & Reporting**:
- Track KPIs such as website traffic, lead generation, conversion rates.
- Generate reports and suggest improvements.
- **Website & Online Presence**:
- Update website content, landing pages, and ensure a smooth user experience.
- Handle basic WordPress/CMS updates.
- **Collaboration**:
- Work with sales, design, and content teams for campaign success.
- Coordinate with external agencies if required.
- **Latest Trends**:
- Stay updated with the latest digital marketing trends, tools, and best practices.
**Key Skills Required**
- SEO & SEM knowledge
- Social media marketing
- Google Ads & Analytics
- Content writing basics
- Strong communication & analytical skills
**Job Type**: Permanent
Pay: From ₹20,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
**Experience**:
- Digital marketing: 1 year (preferred)
Work Location: In person
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