Digital Marketing Executive

7 days ago

Nandanam Chennai Tamil Nadu, India Logistics Sector Skill Council Full time

**The Logistics Sector Skills Council (LSC)** is looking for a passionate and creative Digital Marketing Executive to join our team. In this role, you will be responsible for developing and implementing a comprehensive digital marketing strategy to raise awareness of the LSC's digital presence, e-learning programmes, and services to the logistics industry and community.

**About LSC**:
The Logistics Sector Skill Council (LSC) is a Section 8 company under the Ministry of Skill Development and Entrepreneurship. We aim to enhance skills, foster industry partnerships, and develop engaging educational content to transform the logistics ecosystem.

**Responsibilities**:

- Develop and execute a digital marketing strategy that aligns with the LSC's overall marketing goals and objectives.
- Manage the LSC's social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) by creating engaging content, scheduling posts, and monitoring and responding to comments and messages.
- Create and manage marketing campaigns to promote LSC programs, events, and resources.
- Design and maintain engaging content for the LSC website, ensuring it is up-to-date and informative.
- Utilize search engine optimization (SEO) best practices to improve the LSC website's ranking in search engine results pages (SERPs).
- Generating Marketing reports on a daily/weekly/monthly basis.
- Must be able to run ads on Facebook, Instagram, and Google.
- Analyse website traffic and social media engagement metrics to measure the effectiveness of marketing campaigns and make adjustments as needed.
- Stay up to date on the latest digital marketing trends and technologies.
- Customer Relationship Management
- Capability to do basic graphic designing
- Have to visualize and ideate with the animation team for course creation and for creating posters/brochures/other marketing creatives.
- Assist with other marketing initiatives as needed.

**Qualifications**:

- Bachelor's degree in marketing, communications, or a related field (preferred).
- 1-2 years of experience in digital marketing.
- Proven experience in social media marketing, Ads optimisation, and content creation.
- Strong understanding of SEO principles.
- Excellent analytical and problem-solving skills.
- Project Management skills.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Experience with the logistics industry (a plus).

Why Join LSC?
- Work with a dynamic and innovative team in the logistics sector.
- Be part of impactful projects, driving skill development across the nation.
- Collaborate in a growth-oriented and creative environment.

**Job Types**: Full-time, Permanent, Fresher, Internship, Freelance

Pay: From ₹15,000.00 per month

**Benefits**:

- Health insurance
- Life insurance
- Provident Fund

Work Location: In person

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