Linkedin Expert

Position: LinkedIn Expert

Location: Ambest, Mumbai, Andheri West

Experience: 2-3 years

**Salary**: 2.4 Lacs to 3.6 Lacs + Incentives on Sales

Employment Type: Full-time

Key Responsibilities:
1. LinkedIn Strategy & Management
- Develop and implement comprehensive LinkedIn marketing strategies aligned with overall

business objectives.
- Optimize and manage the company’s LinkedIn profile/page to enhance brand presence and

thought leadership.

2. Content Creation & Curation
- Create, schedule, and publish high-quality, engaging content tailored to LinkedIn audiences

(articles, posts, images, videos, etc.).
- Collaborate with internal teams (marketing, design, sales) to generate content that supports

lead generation and brand messaging.

3. Audience Growth & Engagement
- Actively grow the LinkedIn network by connecting with industry professionals, prospects,

and key influencers.
- Engage with followers by responding to comments, participating in relevant discussions, and

leveraging LinkedIn Groups.

4. Lead Generation & Nurturing
- Utilize LinkedIn Sales Navigator and other tools to identify, connect with, and nurture

potential leads.
- Develop targeted campaigns aimed at converting LinkedIn connections into qualified sales

opportunities.

and successful lead closing.

5. LinkedIn Advertising & Campaigns
- Plan, execute, and optimize LinkedIn advertising campaigns to drive engagement, traffic,

and conversions.
- Monitor ad spend and ROI to ensure campaigns meet predefined targets.

6. Research & Competitive Analysis
- Conduct ongoing research on industry trends and competitor strategies on LinkedIn.
- Develop insights and create pitch decks or presentations to propose new strategies and

improvements for the LinkedIn presence.

7. Analytics & Reporting
- Monitor LinkedIn analytics and key performance metrics.
- Prepare regular reports that detail campaign performance, audience engagement, and lead

generation progress to inform strategy adjustments.

8. Collaboration & Continuous Improvement
- Work closely with the marketing and sales teams to align LinkedIn activities with broader

company objectives.
- Stay updated with the latest LinkedIn features, algorithm changes, and best practices to

continually refine strategy.

**Requirements**:

- Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related

field.
- Experience:

- 2-3 years of direct experience managing LinkedIn profiles, pages, and campaigns for a brand

or agency.
- Global Lead Generation: Prior experience in global lead generation and successfully closing

leads is highly desirable and will be considered a top priority.
- Technical Skills:

- Proficiency in LinkedIn Sales Navigator and LinkedIn Advertising.
- Familiarity with analytics tools (e.g., LinkedIn Analytics, Google Analytics) to track and

optimize performance.
- Communication: Excellent copywriting, presentation, and interpersonal skills.

improve strategies.
- Creativity: Innovative thinker with a passion for digital marketing and social media trends.

Key Performance Indicators (KPIs):
1. Profile & Network Growth
- Increase in the number of followers and connections on the company LinkedIn page.
- Growth in profile visits and search appearances.

2. Content Engagement
- Engagement rates (likes, comments, shares, and click-through rates) on posts and articles.
- Consistency in content posting and overall content quality as measured by audience

feedback and reach.

3. Lead Generation & Conversion
- Number of qualified leads generated through LinkedIn activities.
- Conversion rate of LinkedIn leads to opportunities or sales.
- Specific focus on metrics reflecting global outreach, such as international lead conversion

rates.
- Engagement metrics on LinkedIn campaigns (e.g., InMail response rates, ad CTR).

4. Campaign Performance
- ROI on LinkedIn advertising campaigns, including cost-per-lead and cost-per-click metrics.
- Achievement of campaign-specific objectives (traffic, engagement, lead generation).

5. Research & Competitive Insights
- Timeliness and quality of market research and competitor analysis reports.
- Successful incorporation of research insights into actionable strategies (e.g., pitch decks,

content pivots).

6. Reporting & Continuous Improvement
- Accuracy and frequency of performance reports provided to management.
- Demonstrated improvements in strategy based on analytics and ongoing testing.

**Job Types**: Full-time, Permanent

Pay: ₹9,075.84 - ₹46,310.14 per month

Schedule:

- Day shift

Work Location: In person