Linkedin Expert

Position: LinkedIn Expert Location: Ambest, Mumbai, Andheri West Experience: 2-3 years **Salary**: 2.4 Lacs to 3.6 Lacs + Incentives on Sales Employment Type: Full-time Key Responsibilities: 1. LinkedIn Strategy & Management - Develop and implement comprehensive LinkedIn marketing strategies aligned with overall business objectives. - Optimize and manage the company’s LinkedIn profile/page to enhance brand presence and thought leadership. 2. Content Creation & Curation - Create, schedule, and publish high-quality, engaging content tailored to LinkedIn audiences (articles, posts, images, videos, etc.). - Collaborate with internal teams (marketing, design, sales) to generate content that supports lead generation and brand messaging. 3. Audience Growth & Engagement - Actively grow the LinkedIn network by connecting with industry professionals, prospects, and key influencers. - Engage with followers by responding to comments, participating in relevant discussions, and leveraging LinkedIn Groups. 4. Lead Generation & Nurturing - Utilize LinkedIn Sales Navigator and other tools to identify, connect with, and nurture potential leads. - Develop targeted campaigns aimed at converting LinkedIn connections into qualified sales opportunities. and successful lead closing. 5. LinkedIn Advertising & Campaigns - Plan, execute, and optimize LinkedIn advertising campaigns to drive engagement, traffic, and conversions. - Monitor ad spend and ROI to ensure campaigns meet predefined targets. 6. Research & Competitive Analysis - Conduct ongoing research on industry trends and competitor strategies on LinkedIn. - Develop insights and create pitch decks or presentations to propose new strategies and improvements for the LinkedIn presence. 7. Analytics & Reporting - Monitor LinkedIn analytics and key performance metrics. - Prepare regular reports that detail campaign performance, audience engagement, and lead generation progress to inform strategy adjustments. 8. Collaboration & Continuous Improvement - Work closely with the marketing and sales teams to align LinkedIn activities with broader company objectives. - Stay updated with the latest LinkedIn features, algorithm changes, and best practices to continually refine strategy. **Requirements**: - Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related field. - Experience: - 2-3 years of direct experience managing LinkedIn profiles, pages, and campaigns for a brand or agency. - Global Lead Generation: Prior experience in global lead generation and successfully closing leads is highly desirable and will be considered a top priority. - Technical Skills: - Proficiency in LinkedIn Sales Navigator and LinkedIn Advertising. - Familiarity with analytics tools (e.g., LinkedIn Analytics, Google Analytics) to track and optimize performance. - Communication: Excellent copywriting, presentation, and interpersonal skills. improve strategies. - Creativity: Innovative thinker with a passion for digital marketing and social media trends. Key Performance Indicators (KPIs): 1. Profile & Network Growth - Increase in the number of followers and connections on the company LinkedIn page. - Growth in profile visits and search appearances. 2. Content Engagement - Engagement rates (likes, comments, shares, and click-through rates) on posts and articles. - Consistency in content posting and overall content quality as measured by audience feedback and reach. 3. Lead Generation & Conversion - Number of qualified leads generated through LinkedIn activities. - Conversion rate of LinkedIn leads to opportunities or sales. - Specific focus on metrics reflecting global outreach, such as international lead conversion rates. - Engagement metrics on LinkedIn campaigns (e.g., InMail response rates, ad CTR). 4. Campaign Performance - ROI on LinkedIn advertising campaigns, including cost-per-lead and cost-per-click metrics. - Achievement of campaign-specific objectives (traffic, engagement, lead generation). 5. Research & Competitive Insights - Timeliness and quality of market research and competitor analysis reports. - Successful incorporation of research insights into actionable strategies (e.g., pitch decks, content pivots). 6. Reporting & Continuous Improvement - Accuracy and frequency of performance reports provided to management. - Demonstrated improvements in strategy based on analytics and ongoing testing. **Job Types**: Full-time, Permanent Pay: ₹9,075.84 - ₹46,310.14 per month Schedule: - Day shift Work Location: In person