Pr & Marketing Executive

1 week ago

Delhi Delhi, India Niyogi Books Private Limited Full time

**PR & Marketing Executive**

**Location**: Okhla Industrial Area, Phase 1, New Delhi
**Department**: Public Relations & Marketing
**Deadline to Apply**: 30th May, 2025

Full Time

**Role Summary**:
**Key Responsibilities**:

- **Media & Public Relations**:

- Develop and maintain strong relationships with journalists, media outlets, and influencers.
- Draft press releases, media kits, and articles for publicity.
- Organize press conferences, author interviews, and other media interactions.
- **Influencer & Digital Marketing**:

- Identify and engage with influencers for promotional campaigns.
- Strategize and implement influencer partnerships to boost brand visibility.
- Monitor campaign performance and prepare regular reports.
- **Marketing & Promotion**:

- Conceptualize and execute strategic marketing plans for book launches and seasonal campaigns.
- Develop promotional content including brochures, banners, newsletters, and other marketing collateral.
- Collaborate with internal teams for book-specific promotions.
- **Social Media & Online Presence**:

- Plan and manage day-to-day content across social media platforms (Youtube & LinkedIn).
- Analyze engagement metrics and optimize performance.
- Ensure brand consistency across all digital touchpoints.
- **Client & Stakeholder Engagement**:

- Serve as a point of contact for external collaborators and corporate partners.
- Coordinate with bookstores, event managers, and distributors.
- **Website Management**:

- Regularly update content and maintain website functionality in collaboration with the web team.
- **Event Planning & Coordination**:

- Organize and manage book launches, literary festivals, webinars, and corporate events.
- Ensure smooth execution from planning to post-event follow-up.

**Required Skills & Competencies**:

- Minimum **2 years of relevant experience** in PR, marketing, or communications.
- Proficiency in **English and Hindi** (both written and spoken).
- Strong command over **MS Office Suite** (Word, PowerPoint, Excel).
- Understanding of both **print and digital media coordination**.
- Hands-on experience with **influencer marketing** tools and trends.
- Solid grasp of **social media strategy and content creation**.

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

Application Deadline: 30/05/2025
Expected Start Date: 26/05/2025

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