
Digital Marketing-paid Ads Expertise
24 hours ago
**Key Responsibilities**:
- Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
- Conduct keyword research, audience targeting, and A/B testing to improve ad performance.
- Monitor and analyze campaign performance data, adjusting strategies to maximize ROI and meet KPIs.
- Collaborate with the creative team to develop compelling ad copy and visual assets.
- Stay up to date with platform updates, algorithm changes, and best practices in paid advertising.
- Prepare regular performance reports and deliver actionable insights to stakeholders.
- Assist in budget planning and ensure campaigns stay within allocated spend.
**Qualifications & Skills**:
- 1-3 years of experience in a digital marketing role with a strong emphasis on paid media.
- Proficiency in platforms such as Google Ads (Search & Display), Meta Ads Manager, and LinkedIn Ads.
- Strong analytical skills and experience with tools like Google Analytics, Looker Studio (formerly Data Studio), or similar.
- Basic understanding of conversion tracking, pixels, and UTM tagging.
- Familiarity with performance marketing metrics (CTR, CPC, CPA, ROAS).
- Excellent communication and organizational skills.
- Google Ads or Meta Blueprint certification (preferred but not mandatory).
**Job Types**: Full-time, Permanent
Pay: ₹200,000.00 - ₹400,000.00 per year
**Benefits**:
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
- Morning shift
- Weekend availability
Supplemental Pay:
- Overtime pay
Work Location: In person
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