Digital Marketing Executive

2 weeks ago

Malkajgiri Hyderabad Telangana, India Techsprout AI Labs Pvt Ltd Full time

Key Responsibilities:

- Lead Generation & Performance Marketing
- Run and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube.
- Generate high-quality teacher and student leads (target: tutors/trainers in niche domains like SAP, Spoken English, Physics, etc.).
- SEO & Content Strategy
- Plan and execute effective SEO strategies to rank on competitive keywords (e.g., "Physics tutor near me", "SAP trainer online").
- Coordinate with content writers for blogs, articles, and landing page optimization.
- Social Media Marketing
- Plan, create, and manage content across Instagram, LinkedIn, Facebook, and YouTube.
- Design festival creatives, reels, and promotional posts tailored to educational services.
- Retarget cold leads and improve conversions via automated drip campaigns.
- Analytics & Reporting
- Monitor campaign KPIs and prepare weekly/monthly reports using Google Analytics, Meta Insights, and CRM data.
- Suggest actionable improvements to enhance conversion and retention rates.
- EdTech-Specific Initiatives
- Collaborate with onboarding/sales team to design digital campaigns for:

- Internship + training programs
- Faculty onboarding
- Student enrollments
- Understand competitor strategies (e.g., Vedantu, Byjus, UrbanPro) and optimize digital positioning accordingly.

**Required Skills**:

- Proven digital marketing experience in EdTech or related B2C sectors.
- Hands-on with tools like Google Ads, Facebook Business Manager, Google Analytics, Canva, SEMrush/Ubersuggest.
- Strong grasp on SEO/SEM, PPC, content marketing, and lead funnels.
- Proficiency in basic design tools (Canva, Photoshop is a plus).
- Analytical mindset with ROI-driven approach.
- Excellent communication skills and creative thinking.

Preferred:

- Prior experience in marketing for online learning platforms or tutor aggregators (e.g., UrbanPro, LearnPick).
- Basic knowledge of EdTech market and tutor behavior.
- Awareness of trending digital learning models and content.

Growth Path:Performance-based promotion to Digital Marketing Manager within 1218 months with added responsibility for budget ownership and team handling.

**Job Type**: Permanent

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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