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Market Researcher

2 weeks ago

Nungambakkam Chennai Tamil Nadu, India GuiRes Solutions Pvt Ltd Full time

**Job description**

**Job Title**: Market Researcher - FMCG Industry

**Job Type**: Full Time

**Location**: Nungambakkam

**Experience**: Experienced

**Key Responsibilities**:

- **Market Data Collection**: Gather relevant data on FMCG products, consumer preferences, and emerging trends through primary and secondary research methods.
- **Competitor Analysis**: Conduct in-depth research on competitors’ products, pricing strategies, promotional efforts, and market positioning.
- **Trend Identification**: Analyze industry trends, market growth, and evolving consumer demands within the FMCG space.
- **Consumer Insights**: Assist in understanding consumer needs and behaviors by analyzing survey data, focus group outcomes, and market reports.
- **Report Preparation**: Prepare detailed reports and presentations that summarize market research findings, insights, and recommendations.
- **Support New Product Development (NPD)**: Provide data-driven insights to assist in the development of new FMCG products and innovations.
- **Collaboration**: Work closely with the marketing, product development, and sales teams to align market research with business objectives.

**Qualifications**:

- Currently pursuing or recently completed a degree in Food Technologist, Nutraceutical, cosmeceuticals, D pharm, or a related field.
- Basic knowledge of market research methodologies and an understanding of the FMCG industry.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint). Familiarity with data analysis tools like **SPSS**, **Google Analytics**, or similar is a plus.
- Strong analytical skills and attention to detail.
- Excellent verbal and written communication skills.
- Ability to work both independently and collaboratively in a team environment.

**Bonus Skills**:

- Experience with market research tools or platforms.
- Familiarity with data visualization tools like **Tableau** or **Power BI**.

Pay: From ₹15,000.00 per month

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person