
Brand Strategist
6 days ago
**Profile Introduction**:
As a Brand Strategist, you will be responsible for developing and implementing brand strategies that resonate with our target audience and differentiate us in the competitive luxury automotive market. You will work closely with the marketing team to create compelling campaigns, manage brand positioning, and enhance customer loyalty.
**Key Responsibilities**:
- Develop and execute comprehensive brand strategies to strengthen our market position in the luxury car segment.
- Conduct market research and analyze industry trends to identify opportunities and inform strategic decisions.
- Collaborate with the marketing team to design and implement integrated marketing campaigns across digital, print, and event platforms.
- Create brand messaging and storytelling that aligns with our luxury positioning and resonates with our target customers.
- Monitor brand performance through metrics and KPIs, making data-driven recommendations for improvement.
- Build and maintain relationships with key stakeholders, including customers, partners, and influencers.
- Manage social media presence, ensuring consistent brand voice and engagement with the audience.
- Organize and oversee promotional events and partnerships to enhance brand visibility and customer experience.
**Profile Requirements**:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
- Proven experience in brand strategy, marketing, or related roles, preferably in the automotive or luxury goods sector.
- Strong understanding of luxury branding principles and consumer behavior.
- Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
- Proficiency in digital marketing tools and analytics platforms.
- Creative mindset with a passion for storytelling and visual aesthetics.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Knowledge of the luxury automotive market is a plus.
Pay: ₹50,000.00 - ₹60,000.00 per month
Schedule:
- Day shift
Work Location: In person
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