Facebook & PPC Marketing

1 week ago

Delhi Delhi, India Tunifi Full time

**Responsibilities**:

- **Facebook Ads Management**:

- Create, manage, and optimize Facebook ad campaigns to achieve business goals (e.g., sales, leads, website traffic).
- Design engaging ad creatives and compelling ad copy tailored to the target audience.
- Conduct audience research and use Facebook targeting options to maximize ROI.
- Monitor and analyze campaign performance using Facebook Ads Manager.
- **PPC (Pay-Per-Click) Advertising**:

- Set up and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others.
- Perform keyword research and competitor analysis to identify growth opportunities.
- Optimize bidding strategies, ad placements, and budgets for cost efficiency.
- Track and improve Quality Scores, CTRs, and conversion rates.
- **Performance Analytics**:

- Analyze data to evaluate campaign performance and generate actionable insights.
- Provide weekly and monthly reports on KPIs, including ROI, CTR, and CPL.
- Use tools like Google Analytics to track and assess customer journey and ad effectiveness.
- **Strategy Development**:

- Collaborate with the marketing team to align campaigns with overall business goals.
- Stay updated on industry trends, algorithm changes, and new advertising features.
- Experiment with new ad formats, tools, and strategies to drive innovation.

**Requirements**:

- Proven experience in Facebook Ads and PPC campaign management.
- Strong knowledge of Facebook Ads Manager and Google Ads platforms.
- Proficiency in tools like Google Analytics, Keyword Planner, and SEMrush (or similar).
- Excellent analytical and problem-solving skills.
- Creative mindset with attention to detail for designing effective ad creatives.
- Ability to manage budgets and prioritize tasks in a fast-paced environment.
- Strong communication and teamwork skills.

**Preferred Qualifications**:

- Certification in Google Ads or Facebook Blueprint is a plus.
- Experience with A/B testing and retargeting campaigns.
- Knowledge of SEO and content marketing is a bonus.

**What We Offer**:

- Competitive salary and performance bonuses.
- Opportunities for professional growth and training.
- Flexible working hours and a collaborative work environment.

Pay: ₹22,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 2 years (preferred)
- Marketing: 2 years (preferred)

Work Location: In person

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