Junior Performance Marketer

1 day ago

Mohali Punjab, India Cybernext Full time

**Experience 1 to 2 year**

**Job Type** Full-time, Onsite

**Location**Mohali, Punjab

**Salary Package**As Per Industry Standards

**One-Line Job Description**:
**Key Responsibilities**:

- **
PPC Campaign Management**: Assist in the setup, management, and optimization of PPC campaigns on platforms like Google AdWords and Meta Ads.
- ** Meta Ads Expertise**: Develop, manage, and optimize campaigns specifically on Meta Ads, focusing on audience targeting, retargeting, and A/B testing.
- ** Keyword and Audience Research**: Conduct basic keyword research for Google Ads and audience segmentation research for Meta Ads, implementing strategies like SKAG and interest-based targeting.
- ** Ad Creative Collaboration**: Work closely with creative teams to design compelling ad content, ensuring alignment with platform-specific requirements and best practices.
- ** Performance Tracking and Reporting**: Monitor and report on campaign performance using key performance indicators (KPIs) like CTR, conversion rates, ROAS, and cost-per-acquisition (CPA).
- ** Landing Page Optimization**: Collaborate with the design and development teams to create and refine landing pages that maximize ad performance.
- ** Market Analysis**: Analyze market trends, competitor strategies, and industry benchmarks to refine campaigns and ensure competitiveness.
- ** Campaign Tracking**: Ensure accuracy in campaign tracking, including pixel placement, event tracking, and conversion measurement across platforms.
- ** Data-Driven Optimization**: Use data insights to optimize campaign elements such as bidding strategies, ad placements, and audience segmentation.
- ** Trend Awareness**: Stay updated on the latest trends in PPC, Meta Ads features, algorithm updates, and best practices.

**Key Skills**:

- Excellent English (Both Written and Verbal)
- Google AdWords
- Strong Comprehension
- Meta Ads
- Data Analysis
- Campaign Monitoring
- Research oriented
- Technical Setup
- Creative Collaboration
- Keyword Research
- Presentation Skills

**Educational Qualification**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Google AdWords Certification (preferred).
- Relevant courses or certifications in digital marketing (optional)

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