Infrastructure Equip. Marketing Executive

**Job Profile : Marketing Executive _Heavy Earthmoving Equipments**

**Year of Experience /Relevant Industry : 8 to 10years**

**Job Location : Pitampura, New Delhi 110034**

**Infrastructure Industry Experience - Piling Equipment and Piling/Civil Projects (ie.,. Hydraulic Piling Rigs, Vibro Hammer,Boomplacers, Crawler Cranes,Zoomlion Cranes,Shocrete,Vibro hammer ,Impact Hammer etc..,**

**Job Summary**:
This role involves market research, lead generation, customer relationship management, and the development of effective marketing strategies and to drive the growth and visibility of the organization's piling equipment rental services and solutions for piling and civil construction projects

Key Responsibilities:

- Conduct in-depth market research to identify key trends, competitive landscape, and potential growth opportunities in the piling equipment rental and piling/civil construction project markets
- Develop and implement comprehensive marketing strategies, including branding, advertising, content creation, and digital marketing campaigns, to promote the organization's piling equipment rental services
- Generate and qualify leads through various channels, such as targeted outreach, networking, and industry events, to build a strong pipeline of potential customers
- Manage and nurture customer relationships, including existing clients and new prospects, to understand their needs and provide tailored rental solutions
- Collaborate with the sales team to support the bidding and proposal process for piling and civil construction projects, highlighting the organization's piling equipment rental capabilities
- Continuously monitor and analyze market trends, customer feedback, and competition to identify areas for improvement and new opportunities
- Develop and maintain strong relationships with industry associations, equipment manufacturers, and other strategic partners to expand the organization's reach and visibility
- Manage the marketing budget and resources effectively to optimize return on investment (ROI)
- Measure and report on the performance of marketing activities, campaigns, and lead generation efforts to drive data-driven decision-making
- Provide strategic recommendations and insights to the senior management team to align marketing and business development initiatives with the overall organizational goals

**Qualifications and Experience**:

- Bachelor's degree in Marketing, Business Development Management, or a related field; Master's degree preferred
- Minimum 10 +years of experience in marketing, business development, or sales roles, with a strong focus on the infrastructure industry, particularly piling equipment and piling/civil construction projects
- Demonstrated track record of developing and implementing successful marketing strategies and campaigns
- Proficient in lead generation, customer relationship management, and business development best practices
- Strong analytical and problem-solving skills to interpret market data and make data-driven decisions
- Excellent communication, presentation, and interpersonal skills to effectively engage with internal and external stakeholders
- Familiarity with the piling equipment rental market, construction industry trends, and project lifecycle
- Experience in managing marketing budgets and optimizing return on investment (ROI)
- Ability to work collaboratively in a team environment and across different functional areas
- Certifications in marketing, sales, or business development are an advantage

Pay: ₹35,000.00 - ₹50,000.00 per month

**Education**:

- Master's (preferred)

**Experience**:

- Lead generation: 10 years (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person