Digital Marketing Executive

7 days ago


Greater Kailash Delhi Delhi, India ALH Infratech Full time

**Key Responsibilities:

- **

**Website SEO & Performance Optimization**
- Implement on-page and off-page SEO strategies.
- Optimize website structure, content, and speed to improve search engine rankings.
- Use tools like Google Search Console, SEMrush, or Ahrefs.

**Social Media Marketing & Management**
- Develop content strategies tailored to platforms like LinkedIn, Facebook, and Instagram.
- Run targeted ad campaigns (especially for B2B and project visibility).
- Engage with the audience and monitor analytics to track growth.

**Content Creation & Strategy**
- Collaborate with designers and writers to produce blogs, infographics, videos, and project updates.
- Focus on industry-relevant keywords to boost organic reach.
- Build landing pages for specific services or campaigns.

**Google Ads & Paid Campaigns**
- Set up and manage Google Ads for lead generation and brand awareness.
- Optimize ad performance through A/B testing and analytics.
- Design and send newsletters and project updates.
- Build and segment mailing lists.
- Nurture leads through drip campaigns and follow-ups.

**Analytics & Reporting**
- Monitor traffic, user behavior, and campaign performance via Google Analytics and social insights.
- Provide weekly/monthly reports and improvement suggestions.

**Local SEO & Google My Business Optimization**
- Optimize local listings to attract regional clients and contractors.
- Gather and respond to reviews.

**Competitor Analysis & Market Research**
- Track digital strategies of competitors in the real estate/infrastructure space.
- Adapt new trends and technologies for digital growth.

**Coordination with Internal Teams**
- Work with sales, technical, and design teams to ensure digital messaging aligns with business goals.

**Lead Generation & Funnel Optimization**
- Drive targeted traffic to inquiry forms, brochures, and quote requests.
- Track and refine user journey for higher conversion rates.

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift
- Fixed shift

Work Location: In person



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