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Copywriter

2 weeks ago

Thaltej Ahmedabad Gujarat, India Litmus Branding Full time

Litmus Branding Pvt Ltd. is Branding Marketing Compnay based in Ahmedabad Since 2001, Currently we are looking for copywriters.

**Job Desciption**:

- Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not

limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs,

articles & websites.
- Identifying, documenting, and articulating the right content strategy for each brand based on critical factors
- Target audience and perceptions.
- Nature of Business: B2C, B2B, B2Ch, D2C.
- Brand Value Proposition
- Unique selling proposition
- Brand Positioning
- Brand Values,Tone & Personality.
- Nature of the asset, marketing collateral, or channel the content is going to be used for.
- Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands.
- Engaging with clients to understand their brand objectives, preferences, and target audience insights, and translatingthem into actionable copywriting strategies
- Collaborating with design teams to ensure synergy between visual and verbal elements of brand communication
- Coordinating copywriting deliverables and timelines to meet project deadlines and client expectations

**Skills**:

- Exceptional writing skills with a focus on creativity, clarity, and brevity
- Ability to deeply understand brand identity and values to effectivelycommunicate brand messages
- Skill in adapting writing style to suit different mediums and form factors,including print and digital media
- Creativity in storytelling and narrative development while maintaining arational approach
- Proficiency in writing for social media platforms, adapting content to fitspecific formats and engage target audiences effectively
- Research skills to gather insights and data to inform copywriting strategies
- Time management for meeting tight deadlines and managing multipleprojects simultaneously

**Knowledge**
- Advanced knowledge of english grammar, & sentence structure formats.
- Knowledge of copywriting formulas such as, but not limited to
- PAS
- AIDA
- BAB/FAB
- Understanding of brand strategy, positioning & personality principles suchas, but not limited to
- Porter's generic competitive strategy
- Aakar's Model
- Carl Jung's Archetypes
- Knowledge of branding and marketing concepts and techniques
- Familiarity with different forms of media and their unique contentrequirements
- Awareness of industry trends in copywriting and content marketing
- Understanding of analytics tools for tracking and measuring contentperformance
- Knowledge of SEO principles and keyword optimization for web copy

**Job Types**: Full-time, Permanent, Fresher, Internship

Pay: ₹11,705.22 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time
- Paid time off

Work Location: In person