Copywriter

4 weeks ago

Ahmedabad, India Litmus Branding Full time

Knowing the OrganizationHave complete understanding of Litmus' Vision, Mission & strictly follow the values of the organization at every level.Copy & Content StrategyDeveloping compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites.Identifying, documenting, and articulating the right content strategy for each brand based on critical factorsTarget audience and perceptions.Nature of Business: B2 C, B2 B, B2 Ch, D2 C.Brand Value PropositionUnique selling propositionBrand PositioningBrand Values, Tone & Personality.Nature of the asset, marketing collateral, or channel the content is going to be used for.Ensuring the right balance of creative & functional value in each copy, message or content developed for various brandsPitches, Awards & Presentations DevelopmentDevelopment of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients.Development of presentations for research & analysis done for particular project or project objectives.Research & setting up opportunities for Awards.Reporting & ManagementDaily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited toReview as per role task documentCurrent & Upcoming deliverables & deadlinesCompleted deliverablesChallenges, Missed Deadlines & Client feedback/complaintsUnderstand, & protect the agency's brand values at every level.Continuous Learning and ImprovementStaying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance copywriting strategies and approachesSeeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilitiesSkillsExceptional writing skills with a focus on creativity, clarity, and brevityAbility to deeply understand brand identity and values to effectively communicate brand messagesSkill in adapting writing style to suit different mediums and form factors, including print and digital mediaCreativity in storytelling and narrative development while maintaining a rational approachProficiency in writing for social media platforms, adapting content to fit specific formats and engage target audiences effectivelyResearch skills to gather insights and data to inform copywriting strategiesTime management for meeting tight deadlines and managing multiple projects simultaneouslyKnowledgeAdvanced knowledge of english grammar, & sentence structure formats.Knowledge of copywriting formulas such as, but not limited to-PASAIDABAB/FABUnderstanding of brand strategy, positioning & personality principles such as, but not limited to-Porter's generic competitive strategyAakar's ModelCarl Jung's ArchetypesKnowledge of branding and marketing concepts and techniquesFamiliarity with different forms of media and their unique content requirementsAwareness of industry trends in copywriting and content marketingUnderstanding of analytics tools for tracking and measuring content performanceKnowledge of SEO principles and keyword optimization for web copyQualifications: Bachelor's / Master's DegreeExperience: 2-4 YearsInterested candidates are welcome to share CV on /

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