Automotive Copywriter and Content Strategist

4 days ago

Surat Gujarat, India Aviansoft Pvt Ltd Full time

**About the Job**

You will be responsible for creating high-quality, data-driven, and SEO-optimized content that resonates with automotive enthusiasts, buyers, and industry professionals.

**Roles and Responsibilities**
- Research, develop, and write well-structured content on automotive topics, including new car launches,reviews, comparisons, EV technology, trends, and innovations.
- Create SEO-friendly blogs, feature articles, product descriptions, and brand copy.
- Translate complex technical specifications into clear, engaging, and reader-friendly content.
- Conduct market and competitor research to identify automotive trends, buyer preferences, and emerging technologies.
- Collaborate with design, marketing, and SEO teams to align content with overall brand strategy.
- Write scripts and short-form content for videos, social media, and promotional campaigns when needed.
- Maintain consistency in tone, accuracy, and technical detail across all platforms.
- Ensure content adheres to brand guidelines, readability standards, and editorial quality.

**Qualification**
- Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or Automotive Engineering (preferred).
- 5 + years of experience in content writing, copywriting, or editorial roles — preferably within the automotive industry.
- Strong understanding of automobiles, vehicle segments, and market trends.
- Excellent writing, editing, and research skills with a keen eye for detail.
- Familiarity with SEO tools and keyword optimization techniques.
- Ability to interpret technical data sheets and specifications.
- Proficiency in tools like Google Docs, Sheets, WordPress, or CMS platforms.

Pay: ₹14,903.83 - ₹49,896.95 per month

Work Location: In person

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