Store Marketing Executive

7 hours ago

Patia Bhubaneswar Orissa, India Date The Ramp Full time

**Location**: Infocity, Bhubaneswar
**Department**: Retail Operations and Marketing

**About DateTheRamp**:
DateTheRamp is India’s premier platform offering luxury fashion on rent. We bring designer wear to customers through our exclusive experience stores across major cities, combining premium styling, personalized service, and fashion accessibility.

**Role Overview**:
The Store Marketing Executive will be responsible for driving footfall, engagement, and sales conversions at the store through localized marketing initiatives, brand visibility efforts, and event activations. The role combines creativity with execution to enhance the DateTheRamp in-store experience and community presence.

**Key Responsibilities**:

- Plan and execute local marketing campaigns to increase walk-ins and member sign-ups.
- Collaborate with the central marketing team for promotions, influencer visits, and photo/video shoots.
- Manage store-level social media content (reels, stories, local collaborations).
- Execute Outbound text-tele lead generation and Handle Inbound text-tele leads
- Coordinate in-store events, styling sessions, and customer engagement activities.
- Build partnerships with nearby businesses, colleges, and event organizers to promote the store.
- Track and analyze the performance of local campaigns and report ROI.
- Ensure store visuals, branding, and displays align with DTR brand guidelines.
- Support the store team in promotional activities during peak seasons and launches.

**Requirements**:

- BBA/BA/BCom/BDes or higher or diploma in Fashion, or related field.
- Experience not required, optional 1-3 years of experience in retail or lifestyle brand marketing.
- Strong communication, networking, and event management skills.
- Understanding of fashion trends and social media marketing.
- Creative thinker with execution excellence and attention to detail.

**What We Offer**:

- Dynamic work environment at the intersection of fashion and technology.
- Opportunity to shape the customer experience in a luxury fashion brand.
- Growth potential in marketing and brand management roles.

**How To Apply**:

- WhatsApp your resume on 7795960521, OR

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹18,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid time off
- Provident Fund

Work Location: In person

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