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Whatsapp Marketing Executive
2 weeks ago
**Key Responsibilities**:
- **WhatsApp Marketing**:
- Create, implement, and optimize WhatsApp marketing campaigns to promote products or services.
- Engage with customers using personalized and automated messaging.
- Develop content strategies that align with business goals to increase customer retention and brand visibility.
- Analyze campaign performance and suggest improvements based on metrics like open rates, CTR, and conversions.
- **WhatsApp Integration**:
- Ensure seamless integration of WhatsApp Business API with existing systems and tools.
- Collaborate with the tech team to resolve issues related to integration and automation.
- Implement automated workflows to improve efficiency in customer communication.
- **CRM Tools**:
- Utilize CRM tools to manage customer data and track campaign performance.
- Maintain accurate and updated customer records.
- Analyze customer data to derive insights and improve campaign targeting.
- **Performance Analysis and Reporting**:
- Provide regular reports and actionable insights to improve engagement, reach, and ROI.
- **Collaboration**:
- Work closely with marketing, sales, and tech teams to align campaigns with overall business strategies.
- Coordinate with the creative team to design appealing and engaging visuals for campaigns.
**Key Skills and Qualifications**:
- Strong understanding of WhatsApp Business API and integration processes.
- Excellent written and verbal communication skills.
- Ability to analyze data and make data-driven decisions.
- Creative mindset with attention to detail.
- Minimum of 1.5 years of relevant experience.
**Preferred Qualifications**:
- Knowledge of automation tools like Zapier or Integromat.
- Experience in creating customer journeys and automated workflows.
- Strong understanding of audience segmentation and targeting.
**Why Join Us?**
- Opportunity to work in a dynamic and innovative environment.
- Be part of a growing team that values creativity and data-driven strategies.
- Competitive salary and benefits package.
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
**Education**:
- Bachelor's (required)
**Experience**:
- Lead generation: 1 year (required)
- total work: 2 years (required)
- Marketing: 1 year (required)
**Language**:
- English (preferred)
Work Location: In person