Digital Marketing Executive
2 weeks ago
**Position**: Digital Marketing Executive
**Industry**: Hotel & Hospitality
**Location**: Noida, UP
**Experience**: 2 - 4 years
**Key Responsibilities**
- **Online Campaign Management**:
- Plan, create, and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, etc.
- Drive online bookings and enhance brand visibility.
- **SEO & SEM**:
- Optimize hotel websites and landing pages for higher rankings and visibility.
- Manage paid ad campaigns to maximize ROI.
- **Social Media Management**:
- Develop engaging content for offers, events, and brand storytelling.
- Handle comments, inquiries, and reviews in a timely manner.
- **Content Creation & Branding**:
- Create blogs, videos, reels, and photos showcasing hotel facilities and experiences.
- Maintain consistent brand messaging across platforms.
- Use WhatsApp Business for customer engagement and confirmations.
- **Website & Booking Portals**:
- Update hotel websites with offers, events, and seasonal packages.
- **Analytics & Reporting**:
- Track campaign performance via Google Analytics and Meta Business Suite.
- Share monthly reports with actionable insights.
- **Reputation Management**:
- Monitor and respond to guest reviews on TripAdvisor, Google, and OTAs.
- Ensure strategies for high ratings and positive feedback.
- **Collaboration**:
- Work with the Sales & Events team to support bookings, weddings, and corporate events.
- **Industry Awareness**:
- Stay updated with latest digital marketing tools, hospitality trends, and competitor activities.
**Qualifications & Skills**
- Bachelor’s degree in Marketing, Hospitality, or related field.
- 2+ years of experience in digital marketing (hospitality preferred).
- Strong knowledge of SEO, SEM, Google Analytics, Meta Ads, and OTA portals.
- Creative content development skills (social media, video, blogs, reels).
- Excellent communication and customer engagement skills.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
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