Marketing Intern

2 weeks ago

Wagholi Pune Maharashtra, India MOTM Technologies Full time

**Company Description**
MOTM Technologies is a Sales & Marketing partner for Engineering Industries, serving more than 160 unique clients from various engineering verticals. The company is driven by ethics, morals, and commitment to driving success for their clients. They undertake essential activities of Sales & Marketing fraction such as Market Research, Tele-sales, E-mail Marketing, Field Sales, ABM (Account Based Marketing), and Digital Marketing.

Duration: 6 Months
Stipend: 12,000/
- Location: Wagholi, Pune

**Responsibilities**:

- **Campaign Management**:
Assist in planning and executing WhatsApp marketing campaigns, including promotional offers, product updates, and customer support messages.
- **Audience Engagement**:
Help grow and manage our WhatsApp database, ensuring a personalized and seamless customer experience. Respond to inquiries and resolve customer queries via WhatsApp.
- **Content Creation**:
Support the creation of engaging WhatsApp broadcast messages, graphics, and multimedia content in line with our marketing strategy.
- **Analytics & Reporting**:
Track and analyze the performance of WhatsApp campaigns, including message open rates, click-through rates, and customer engagement metrics. Prepare regular reports on campaign effectiveness.
- **Customer Segmentation**:
Help segment customer lists based on demographics, behavior, and preferences to send targeted WhatsApp campaigns and offers.
- **Collaboration**:
Work closely with the marketing, design, and content teams to align WhatsApp campaigns with overall marketing strategies.
- **Market Research**:
Conduct research to identify trends, best practices, and opportunities in WhatsApp marketing to optimize engagement and customer retention.

**Qualifications**:

- Currently pursuing or recently graduated with a degree in Marketing, Communications, Business, or a related field.
- Familiarity with WhatsApp as a marketing tool and its user engagement strategies.
- Strong written communication skills with an eye for compelling content.
- Basic understanding of digital marketing concepts and analytics.
- Proficiency in Microsoft Office Suite; experience with graphic design tools (e.g., Canva) is a plus.
- Detail-oriented, self-motivated, and eager to learn.
- Ability to work collaboratively in a fast-paced environment.

**Job Benefits & Perks**:
Breakfast and Lunch
Cell phone reimbursement
Internet reimbursement

**Job Types**: Full-time, Fresher, Internship

Pay: ₹12,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Food provided
- Internet reimbursement

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Wagholi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Language**:

- English (required)

Work Location: In person

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