Customer Marketing Executive

7 days ago

Mumbai, India Unilever Full time

Company : HUL - Pureit

Department : CD

Job Title : Executive - Channel Marketing

Reports TO

The CME will report to Customer Marketing Manager

Job Overview

He/She does not have any HUL employees as direct subordinates. He/ She works in tandem with other functions viz. CM, CD-Regions/ASM & CD - Finance.
- Assist in planning of Sales Numbers at Branch, ASM and Sku level for the category
- Manage channel programmes for retailers/distributors by keeping a close track on key performance matrix & plan for suitable course correction if any
- Track competition schemes, channel, and loyalty programmes for the category
- Handling Entire Consumer finance for the category & plan for special schemes during festivals
- Responsible for forecasting sales trends & complete end to end business analysis
- Shopper Marketing Increase Brand Visibility at shop floor thru Various Activity and Ideation
- Manage and track POSM & brand assets at National level
- Budget Management Constant interaction with key & multiple stakeholders to understand their business plans & plan for trade promotions as per Plan.
- Plan New Launches GTM for the Brand
- Manage data and mis for the business & support business functions on key data sets - Primary, Secondary & Tertiary.

Scope of work
- The CME should have thorough understanding of trade & channel programmes, its ways of working & category management.
- The CME job requires him/her to have an very good interpersonal skill because he/she needs to interact and work proactively with multiple stakeholders & maintain sound relationship.
- Person should be a very good team player as they will be working with both multiple stakeholders.
- Must have a bend towards being data centric and ensuring that the business is driven and supported by data and insights.

Qualification
- MBA/PGDM degree in Sales/ Marketing
- Min 3+ years of experience as Trade Marketing Executive
- Industry background: FMCD preferred
- Strong Excel & Analytical Skills
- Should be well versed with Numbers & timeline adherence in critical

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