Digital Marketing Manager

3 weeks ago

Mumbai, India Nonagon Executive Research Full time

Role: Manager/Sr. Manager - Marketing Department:

Marketing Experience Required: 6-9 years in marketing

Working Days: 5 Days a Week

Shift Timings: Rotational Shift (Night shift included)

On-site – Malad, Mumbai

Salary Range: 9LPA to 12 LPA

Core Responsibilities:

Strategy & Planning:

Develop and execute comprehensive marketing strategies aligned with business goals. Identify target markets, customer segments, and positioning opportunities. Lead annual and quarterly marketing planning and budgeting.

Campaign & Channel Management:

Oversee multi-channel campaigns (digital, social, email, paid ads, SEO/SEM, events, PR, partnerships). Ensure consistency in brand voice, messaging, and visual identity across all touchpoints. Monitor campaign performance and optimize based on KPIs.

Leadership & Team Management:

Lead, mentor, and grow marketing teams (specialists, coordinators, content creators, designers, etc.). Collaborate cross-functionally with Sales, Product, Customer Success, and Operations. Manage external agencies, freelancers, and vendors.

Market & Customer Insights:

Conduct competitive analysis, market research, and customer insights to guide strategy. Use data to identify trends, opportunities, and risks. Develop customer personas and buyer journey frameworks. Performance & Analytics:

Define and track marketing KPIs (lead generation, pipeline contribution, ROI, CAC, CLV). Report on performance for executive leadership. Leverage tools like Google Analytics, CRM, and marketing automation platforms.

Budget & Resource Management:

Manage marketing budget effectively, ensuring maximum ROI. Allocate resources to high-impact initiatives.

Brand & Communications:

Drive brand positioning and thought leadership. Oversee content creation (blogs, case studies, whitepapers, videos, etc.). Manage PR, media outreach, and corporate communications.

Core Skills & Qualifications
:

Education: Bachelor's in Marketing, Business, or related field (MBA often preferred).

Experience: 6-9 years in marketing, with at least 3–5 years in a management role.

Leadership: Strong people management and cross-functional collaboration.

Analytical: Skilled in data-driven decision-making and marketing analytics tools.

Technical: Familiarity with CRM (Salesforce, HubSpot), marketing automation, SEO/SEM, and digital ads. Creative & Strategic Thinking: Ability to blend creativity with business goals.

Communication: Excellent written, verbal, and presentation skills.

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