Junior Digital Marketing Executive

3 days ago

Raja Annamalaipuram Chennai Tamil Nadu, India Aiwo Limited Full time

**Role Overview**:
As a Junior Digital Marketing Specialist, you will support and execute various digital campaigns across content, social media, and ecommerce platforms. A key part of your role will involve working with **Shopify**, helping us grow our online sales, optimize customer journeys, and manage product visibility alongside other marketing efforts.

**Key Responsibilities**:
**Content Marketing**:

- Collaborate with creative teams to produce engaging visuals, videos, and copy.
- Ensure content is SEO-optimized and aligns with the brand voice.

**Social Media Marketing (SMM) & SMO**:

- Plan and execute organic and paid campaigns across Instagram, Facebook, LinkedIn, and YouTube.
- Optimize social profiles and engage with community audiences.
- Track and analyze campaign metrics to improve engagement and reach.

**Performance Marketing**:

- Assist in running paid ad campaigns on Meta, Google, and other platforms.
- Monitor ROAS, CTR, CPC, and conversion metrics regularly.

**Shopify & Ecommerce**:

- Manage and optimize the Shopify store, including product listings, collections, SEO, banners, and apps.
- Coordinate with design and inventory teams to ensure accurate and attractive product pages.
- Monitor store analytics (sales performance, conversion rates, etc.) and implement improvements.
- Segment audiences and build nurture flows for improved engagement.

**Requirements**:

- 3-4 years of experience in digital marketing,SEO, Social Media management, ecommerce.
- Hands-on experience with **Shopify** (product management, analytics, apps).
- Proficiency in content creation, copywriting, and social media campaign execution.
- Good communication skills and ability to collaborate across teams.

**Job Types**: Full-time, Permanent

Pay: ₹10,015.08 - ₹31,532.81 per month

**Benefits**:

- Food provided
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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